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- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Home-based role with travel across North East and Scotland.
- Why this job: Make a real impact in healthcare while developing your career with a supportive employer.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 £ per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Manager in Glasgow employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Divisional Sales and Marketing Manager in Glasgow
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to current employees at Barchester. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in sales and marketing. Share specific examples of how you've driven occupancy and revenue in previous roles. We want to see your passion and creativity shine through!
✨Prepare for the Interview
Do your homework on Barchester and the care home sector. Understand their ethos and be ready to discuss how you can contribute to their goals. We recommend preparing some thoughtful questions to show you’re genuinely interested in the role and the company.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Barchester. Let’s get you on board!
We think you need these skills to ace Divisional Sales and Marketing Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that showcase your skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the role and how your background aligns with Barchester's values. Be sure to mention specific experiences that demonstrate your ability to drive occupancy and revenue.
Showcase Your Analytical Skills: Since the role involves analysing market and financial data, make sure to include examples of how you've successfully used data to inform business decisions in your previous roles. This will show us you're the right fit for the job!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
As a Divisional Sales and Marketing Manager, you'll need to be comfortable with market and financial data. Brush up on your analytical skills and be ready to discuss how you've used data to drive occupancy and revenue in previous roles. Bring specific examples to the table!
✨Showcase Your Leadership Skills
You'll be managing a team of Customer Relationship Managers, so it's crucial to demonstrate your leadership experience. Prepare to share stories about how you've motivated teams, tackled challenges, and achieved results. Highlight your approach to training and development as well!
✨Understand Barchester's Ethos
Familiarise yourself with Barchester's values and mission. Be prepared to discuss how you can contribute to their ethos and improve customer experience across the care homes. Showing that you align with their culture will set you apart from other candidates.
✨Plan for Travel and Engagement
Since this role involves regular travel, think about how you can effectively manage your time and engage with various teams across the North East and Scotland. Have a strategy ready for how you would approach community engagement and enquiry management in different locations.