At a Glance
- Tasks: Create compelling PR content and support care homes with media opportunities.
- Company: Join Barchester, a top-rated health and social care company.
- Benefits: Enjoy retail discounts, wellbeing support, and career development.
- Other info: Hybrid working with a supportive team and great progression opportunities.
- Why this job: Make a real impact by celebrating exceptional care services and storytelling.
- Qualifications: Strong communication skills and a passion for brand reputation.
The predicted salary is between 30000 - 40000 € per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success.
You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
Hybrid working, with one day in the office a week located in Finsbury Square, London.
NEED TO DO:- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Locations
Publicity Executive / Manager in Essex, Waltham Abbey employer: Barchester Healthcare
Barchester is an exceptional employer that prioritises employee growth and well-being, offering a supportive work culture where creativity and proactive contributions are celebrated. With hybrid working options in the vibrant Finsbury Square, London, employees enjoy access to a range of retail and leisure discounts, comprehensive wellbeing support, and opportunities for career development within a highly regarded team. Join us to be part of a company recognised for its outstanding workplace environment and commitment to making a positive impact in local communities.
StudySmarter Expert Advice🤫
We think this is how you could land Publicity Executive / Manager in Essex, Waltham Abbey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your PR work or ideas for campaigns. This will demonstrate your proactive approach and passion for storytelling, which is key for a Publicity Executive.
✨Tip Number 3
Prepare for interviews by researching the company’s recent press coverage and campaigns. Be ready to discuss how you can contribute to their brand reputation and community engagement. It shows you're genuinely interested and well-informed!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are enthusiastic about joining us at Barchester. Plus, it makes it easier for us to track your application and get back to you quickly.
We think you need these skills to ace Publicity Executive / Manager in Essex, Waltham Abbey
Some tips for your application 🫡
Show Off Your Storytelling Skills:Since the role is all about creating compelling PR content, make sure your application reflects your storytelling abilities. Use examples from your past experiences to showcase how you've crafted narratives that resonate with audiences.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to highlight how your skills and experiences align with the specific needs of Barchester. Mention their focus on community reputation and customer service to show you get what they’re about.
Be Detail-Oriented:Attention to detail is key in this role, so make sure your application is free from typos and errors. A polished application reflects your professionalism and shows that you care about the quality of your work.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and shows you’re serious about joining our team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Story
Before the interview, think about your own experiences and how they relate to the role. Be ready to share specific examples of your past PR successes or creative campaigns you've worked on. This will show your passion for storytelling and your ability to drive brand reputation.
✨Research Barchester
Dive deep into Barchester's values, recent news, and their community impact. Understanding their mission and how they celebrate their care services will help you tailor your answers and demonstrate that you're genuinely interested in contributing to their success.
✨Prepare for Practical Scenarios
Think about potential media queries or PR challenges that might arise in this role. Prepare some strategies or ideas on how you would handle them. This shows that you can think on your feet and are ready to support the team with real-world solutions.
✨Showcase Your Communication Skills
Since strong communication is key for this role, practice articulating your thoughts clearly and confidently. You might even want to prepare a short pitch about a PR campaign idea you have for Barchester. This will highlight your creativity and ability to engage effectively.
