At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free training.
- Other info: Home-based role with travel across North East and Scotland.
- Why this job: Make a real impact in healthcare while developing your career.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 40000 - 50000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
The Sales and Marketing Manager in Edinburgh employer: Barchester Healthcare
Barchester is an exceptional employer, offering a generous salary, competitive car allowance, and a commitment to employee development through free learning opportunities. With a supportive work culture that values contributions and fosters career progression, this home-based role allows for meaningful engagement across 40+ care homes in the North East and Scotland, making it a rewarding environment for passionate sales professionals.
StudySmarter Expert Advice🤫
We think this is how you could land The Sales and Marketing Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to be able to showcase how your skills align with their values. Practise common interview questions and have your own ready to show your interest!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal and memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who want to make a difference in the care sector.
We think you need these skills to ace The Sales and Marketing Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that show off your skills. We want to see how you can make a positive impact on our care homes!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with our needs. Be creative and let your personality come through – we love seeing genuine enthusiasm!
Showcase Your Analytical Skills:Since the role involves analysing market and financial data, be sure to mention any relevant experience you have in this area. We want to know how you’ve used data to drive decisions and improve performance in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you brush up on your sales and marketing metrics. Be ready to discuss how you've previously analysed market data and translated it into actionable business plans. This will show that you understand the commercial side of the role and can drive occupancy and revenue.
✨Showcase Your Leadership Skills
Since you'll be managing a team, it's crucial to highlight your experience in leading high-performing sales teams. Prepare examples of how you've motivated your team, tackled challenges, and achieved targets. This will demonstrate your capability to inspire and manage others effectively.
✨Communicate Clearly
As communication is key in this role, practice articulating your ideas and improvements clearly. Think about how you would present findings from your analysis or training sessions. Being able to convey complex information simply will set you apart as a candidate.
✨Understand Barchester's Ethos
Familiarise yourself with Barchester's values and approach to care. Be prepared to discuss how you can contribute to their ethos and support their ambitious new build programme. Showing that you align with their mission will make a strong impression.
