At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Home-based role with travel across North East and Scotland.
- Why this job: Make a real impact in healthcare while developing your career with a supportive employer.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
(Senior) Manager Sales & Marketing (m/f/d) in Edinburgh employer: Barchester Healthcare
Barchester is an exceptional employer, offering a generous salary, competitive car allowance, and access to free learning and development opportunities. With a strong commitment to employee growth and a supportive work culture, Barchester values the contributions of its team members, making it a rewarding place to build a meaningful career in the healthcare sector across the North East and Scotland.
StudySmarter Expert Advice🤫
We think this is how you could land (Senior) Manager Sales & Marketing (m/f/d) in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a new role. You never know who might have the inside scoop on opportunities at Barchester or elsewhere.
✨Tip Number 2
Prepare for interviews by researching Barchester's values and recent developments. Tailor your responses to show how your experience aligns with their mission, especially in sales and marketing within the care sector.
✨Tip Number 3
Practice your pitch! Be ready to clearly communicate your ideas and improvements during interviews. Highlight your past successes in managing teams and driving occupancy growth, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Barchester team and making a difference.
We think you need these skills to ace (Senior) Manager Sales & Marketing (m/f/d) in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Divisional Sales and Marketing Manager. Highlight your experience in sales, marketing, and managing teams, and don’t forget to showcase your achievements in driving occupancy and revenue.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and how your skills align with Barchester's goals. Be sure to mention your creative approach and attention to detail.
Showcase Your Data Skills:Since analysing market and financial data is key for this role, make sure to include examples of how you've successfully used data to inform business decisions in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and get you on the path to joining our amazing team at Barchester!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you’re familiar with key metrics related to sales and marketing, especially those relevant to the care home sector. Be ready to discuss how you've used data to drive occupancy and revenue in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed high-performing teams. Highlight your experience in recruitment, training, and retention, as well as any specific strategies you've implemented to boost team performance.
✨Understand the Barchester Ethos
Research Barchester’s values and approach to care. Be prepared to discuss how you can align your marketing strategies with their ethos and contribute to their mission of enhancing customer experience across their homes.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges, such as improving occupancy in a struggling care home. Think through potential scenarios and prepare structured responses that demonstrate your problem-solving skills and creativity.
