At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, bonuses, and free learning opportunities.
- Other info: Home-based role with travel across North East and Scotland.
- Why this job: Make a real impact in healthcare while developing your career with a supportive team.
- Qualifications: Experience in sales, marketing, and managing high-performing teams.
The predicted salary is between 40000 - 50000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Sales & Marketing Manager (Training) in Edinburgh employer: Barchester Healthcare
Barchester is an exceptional employer, offering a generous salary, competitive car allowance, and access to free learning and development opportunities. With a strong commitment to employee growth and a supportive work culture, Barchester values the contributions of its team members, making it an empowering place to work. As the only healthcare provider accredited as one of the best companies to work for in the UK, you will have the chance to make a meaningful impact across 40+ care homes in the North East and Scotland.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Manager (Training) in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to be able to showcase how your skills align with their values. Practise common interview questions and have your own ready to show your interest!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to remind them why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Sales & Marketing Manager (Training) in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales & Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that show off your skills. We want to see how you can make a positive impact on our care homes!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with our needs. Be sure to mention your creative ideas for improving occupancy and customer experience – we love innovative thinkers!
Showcase Your Communication Skills:Since this role involves communicating with various stakeholders, make sure your application reflects your excellent communication skills. Use clear and concise language, and don’t shy away from sharing examples of how you've effectively communicated ideas in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about Barchester and what we stand for!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you brush up on your sales and marketing metrics. Be ready to discuss how you've used data to drive occupancy and revenue in previous roles. This will show that you understand the commercial side of the business and can make informed decisions.
✨Showcase Your Leadership Skills
As a Divisional Sales and Marketing Manager, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, focusing on recruitment, training, and retention strategies. Highlight your ability to motivate and develop others.
✨Understand the Barchester Ethos
Familiarise yourself with Barchester's values and approach to care. Be prepared to discuss how you can align your marketing strategies with their ethos and contribute to the overall customer experience. This shows you're not just looking for a job, but are genuinely interested in their mission.
✨Prepare for Scenario Questions
Expect to face scenario-based questions during the interview. Think about potential challenges in enquiry management or community engagement and how you would address them. This will demonstrate your problem-solving skills and strategic thinking.
