At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Home-based role with travel across North East and Scotland, offering excellent progression opportunities.
- Why this job: Make a real impact in healthcare while developing your career with a supportive team.
- Qualifications: Experience in sales, marketing, and managing high-performing teams required.
The predicted salary is between 40000 - 50000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Manager sales & marketing in Edinburgh employer: Barchester Healthcare
Barchester is an exceptional employer, offering a generous salary, competitive car allowance, and bonus opportunities for the role of Divisional Sales and Marketing Manager. With a strong commitment to employee development and a supportive work culture, Barchester values each team member's contributions and provides numerous growth opportunities across its 40+ care homes in the North East and Scotland. As the only healthcare provider accredited as one of the best companies to work for in the UK, Barchester fosters an empowering environment where creativity and strategic thinking are encouraged.
StudySmarter Expert Advice🤫
We think this is how you could land Manager sales & marketing in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a new role. You never know who might have the inside scoop on opportunities that aren't advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in sales and marketing can directly benefit Barchester's care homes. Highlight your achievements and how you've driven occupancy and revenue in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Barchester family.
We think you need these skills to ace Manager sales & marketing in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Divisional Sales and Marketing Manager. Highlight your experience in sales, marketing, and managing teams, and don’t forget to showcase your achievements in driving occupancy and revenue.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and how your skills align with Barchester's mission. Be sure to mention specific examples of how you've positively impacted previous teams or projects.
Showcase Your Analytical Skills:Since the role involves analysing market and financial data, make sure to include any relevant experience you have in this area. Mention tools or methods you’ve used to present findings and how they’ve influenced business decisions.
Apply Through Our Website:We encourage you to apply through our website for a seamless application process. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you brush up on your market and financial data analysis skills. Be prepared to discuss how you've used data to drive occupancy and revenue in previous roles. This will show that you understand the commercial side of the business and can make informed decisions.
✨Showcase Your Leadership Skills
As a Divisional Sales and Marketing Manager, you'll be leading a team. Think of examples where you've successfully managed a high-performing sales team. Highlight your experience in recruitment, training, and retention, as well as how you've motivated your team to achieve targets.
✨Communicate Clearly
Since this role involves communicating ideas across various levels, practice articulating your thoughts clearly and concisely. Prepare to explain how you've effectively communicated improvements or strategies in past positions, especially in challenging situations.
✨Understand Barchester's Ethos
Familiarise yourself with Barchester's values and approach to care. Be ready to discuss how you can contribute to their ethos and support their ambitious new build programme. Showing that you align with their mission will set you apart from other candidates.
