At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Home-based role with travel across North East and Scotland, offering excellent progression opportunities.
- Why this job: Make a real impact in healthcare while developing your career with a supportive employer.
- Qualifications: Experience in sales, marketing, and managing high-performing teams required.
The predicted salary is between 50000 - 65000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Head of Sales and Marketing Manager in Edinburgh employer: Barchester Healthcare
Barchester is an exceptional employer, offering a generous salary, competitive car allowance, and access to a variety of retail and leisure vouchers. With a strong commitment to employee development and a supportive work culture, Barchester empowers its team members to thrive in their careers while making a meaningful impact across care homes in the North East and Scotland. As the only healthcare provider accredited as one of the best companies to work for in the UK, Barchester values each individual's contribution and fosters an environment where growth and progression are at the forefront.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales and Marketing Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a new role. You never know who might have the inside scoop on opportunities that aren't advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to clearly articulate your experience and how it relates to the role of Divisional Sales and Marketing Manager. Highlight your achievements and how you can contribute to Barchester's success.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Barchester family.
We think you need these skills to ace Head of Sales and Marketing Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that align with Barchester's goals.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about this role and how your skills can make a difference. Be creative and show us your personality while keeping it professional!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive occupancy and revenue. Use numbers and examples to back up your claims – we love a good success story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you’re familiar with key metrics related to sales and occupancy rates. Be ready to discuss how you've used data in the past to drive results, as this role is all about translating findings into actionable business plans.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed a high-performing sales team. Highlight your experience in recruitment, training, and retention, as well as any specific strategies you've implemented to boost team performance.
✨Understand the Market
Research the care home market in the North East and Scotland. Be prepared to discuss current trends and challenges, and how you would approach community engagement and enquiry management to improve occupancy.
✨Communicate Clearly
Practice articulating your ideas and improvements clearly. This role requires effective communication at all levels, so think about how you can convey complex information simply and persuasively during the interview.
