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- Tasks: Lead sales and marketing for 40 care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Home-based role with travel across North East and Scotland.
- Why this job: Make a real impact in healthcare while developing your career with a supportive employer.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 £ per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40 care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40 care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Manager in Edinburgh employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Divisional Sales and Marketing Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Divisional Sales and Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research Barchester and their approach to care homes. Be ready to discuss how your experience aligns with their goals, especially around occupancy growth and team management. Show them you’re not just another candidate, but the right fit!
✨Tip Number 3
Don’t underestimate the power of social media! Engage with Barchester’s online presence. Comment on their posts or share relevant content that showcases your expertise in sales and marketing. This can help you stand out and show your genuine interest in the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Barchester team. Make sure to tailor your application to highlight your relevant skills and experiences.
We think you need these skills to ace Divisional Sales and Marketing Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive occupancy and revenue.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the role and the company. Share specific examples of how you've tackled similar challenges in the past and how you can bring value to Barchester's care homes.
Showcase Your Communication Skills: Since this role requires excellent communication skills, make sure your application reflects that. Use clear and concise language, and structure your documents well. This will show us that you can communicate ideas effectively at all levels.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you’re familiar with key metrics related to sales and occupancy rates. Be ready to discuss how you've used data in the past to drive results, as this role heavily relies on analysing market and financial data.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed a high-performing sales team. Highlight your experience in recruitment, training, and retention, as well as any specific strategies you've implemented to boost team performance.
✨Understand the Barchester Ethos
Research Barchester’s values and approach to care homes. Be prepared to discuss how you can align your marketing strategies with their ethos and contribute to their ambitious growth plans.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to enquiry management or community engagement. Think through potential scenarios and how you would address them, demonstrating your problem-solving skills and creativity.