At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and commercial success.
- Company: Barchester, a leading care home provider with a focus on growth and innovation.
- Benefits: Generous salary, car allowance, bonus, and flexible home-based work.
- Other info: Opportunity for travel across North East and Scotland with career advancement potential.
- Why this job: Make a real difference in the care sector while developing your leadership skills.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify opportunities for growth
Divisional Sales and Marketing Manager in Bonnyrigg employer: Barchester Healthcare
Barchester is an exceptional employer that values passion and creativity, offering a generous salary package, including a car allowance and bonus, for the Divisional Sales and Marketing Manager role. With a supportive work culture that encourages professional growth and collaboration across 40+ care homes in the North East and Scotland, employees are empowered to make a meaningful impact on the lives of residents while enjoying the flexibility of a home-based position. Join us to be part of a team that prioritises both commercial success and the well-being of our communities.
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales and Marketing Manager in Bonnyrigg
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Divisional Sales and Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching Barchester and their care homes. Understand their values and how they operate, so you can tailor your answers to show you're the perfect fit for their team. We want to see that passion shine through!
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. This will help you articulate your experience in sales and marketing clearly, especially when discussing how you've driven occupancy and revenue in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let's get you that dream job!
We think you need these skills to ace Divisional Sales and Marketing Manager in Bonnyrigg
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that showcase your ability to drive occupancy and revenue.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and the company. Share specific examples of how you've successfully led sales teams or improved performance in previous roles.
Showcase Your Analytical Skills:Since the role involves analysing market and financial data, make sure to mention any experience you have with reporting processes. Highlight how you've used data to inform business decisions and drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you brush up on your sales and marketing metrics. Be ready to discuss how you've used data to drive occupancy and revenue in previous roles. This will show that you understand the commercial side of the business and can make informed decisions.
✨Showcase Your Leadership Skills
As a Divisional Sales and Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed high-performing teams in the past. Highlight your ability to motivate and develop others, as well as how you’ve tackled challenges head-on.
✨Be Creative with Solutions
This role requires a creative approach to problem-solving. Think of innovative strategies you've implemented in previous positions to boost sales or improve customer engagement. Be ready to share these ideas during the interview to demonstrate your forward-thinking mindset.
✨Understand the Market
Research the care home market in the North East and Scotland. Familiarise yourself with current trends, challenges, and opportunities. Being able to discuss these insights will show your genuine interest in the role and your proactive approach to understanding the business landscape.
