At a Glance
- Tasks: Create engaging social media content and manage brand presence across platforms.
- Company: Join Barchester, a supportive organisation focused on enhancing care home reputations.
- Benefits: Competitive salary, pension scheme, free training, and career growth opportunities.
- Other info: Hybrid working with opportunities to visit care homes and collaborate with a dynamic team.
- Why this job: Make a real impact in social media marketing while working flexibly and creatively.
- Qualifications: Experience in social media management and excellent communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
As the Social Media Specialist, you will implement social media communications for our Marketing strategy. You will manage and support brand-led and home-specific social media channels including planning a wide range of advertising campaigns and creating social media post templates for our care homes to use on their pages. This also includes managing admin rights for home-specific pages. Your focus will be on enhancing Barchester’s presence online through the brand’s social media platforms through organic and paid activity, with the ultimate aim of driving the reputation of the home to our target market and generating enquiries through our social advertising campaigns. You will collaborate with the Head of Digital Marketing and our Social Media agency to boost social media engagement and meet commercial goals.
Hybrid working: working from home whilst visiting our offices once a week located in Finsbury Square, London. Will also include frequent visits to our care homes and hospitals across the UK, flexibility and a willingness to travel is important.
Responsibilities- Write social media templates for our care home admins to use on their pages including community engagement templates and brand-led templates that showcase our USPs and offer.
- Write and schedule weekly posts through our social media management tools.
- Produce weekly social media round-ups and monthly social media reports.
- Work in conjunction with our social media agency to plan, execute and deliver a wide range of advertising campaigns to drive interest.
- Utilise data from our CRM to better target our potential customers through social advertising; liaise with our Customer Service Manager and PR team as required to support on any social or PR issues to protect our reputation; assist with ad-hoc digital projects, campaigns, initiatives, or events.
To join us as a Social Media Specialist at Barchester, you will have proven marketing experience and management of brand profiles within social media including social advertising. You must have excellent written communications skills and experience of using Brandwatch (or similar) and social media monitoring tools. You must have experience of utilising data from CRM platforms to improve the targeting of our social media campaigns. Your strong attention to detail and can-do approach means you’ll be happy to turn your hand to a range of different tasks, while your solid organisational and prioritising skills ensure you can work on and deliver several different projects at the same time. You’re someone who’s full of initiative, with interpersonal skills that enable you to work well as part of a team. If you have a degree, that would be an advantage, but isn’t essential.
Rewards PackageAs well as a competitive salary, we can offer you impressive benefits which would include a contribution pension scheme and free training and development. You’ll also have plenty of opportunity to grow your career in a large organisation with a warm and supportive environment.
Social Media Specialist employer: Barchester Healthcare Homes Limited
Barchester is an exceptional employer, offering a vibrant work culture that prioritises employee growth and development. As a Social Media Specialist, you will enjoy a competitive salary alongside impressive benefits, including a contribution pension scheme and free training opportunities, all within a supportive environment located in the heart of London. With the flexibility of hybrid working and the chance to make a meaningful impact across our care homes and hospitals, Barchester is committed to fostering a rewarding career for its employees.
Contact Details:
Barchester Healthcare Homes Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and posts. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Barchester, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry leaders and keep an eye on the latest social media trends. This knowledge will not only help you in interviews but also show that you're passionate about the field.
We think you need these skills to ace Social Media Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Specialist role. Highlight your experience with social media management and any campaigns you've successfully executed. We want to see how you can bring your unique skills to our team!
Show Off Your Writing Skills:Since excellent written communication is key for this role, include examples of your writing in your application. Whether it's social media posts or marketing content, let us see your style and creativity shine through!
Be Data-Driven:Mention any experience you have with using data from CRM platforms to enhance social media campaigns. We love candidates who can leverage analytics to drive results, so don’t hold back on sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Barchester Healthcare Homes Limited
✨Know Your Platforms
Familiarise yourself with the social media platforms Barchester uses. Understand their tone, audience, and how they engage with followers. This will help you demonstrate your knowledge during the interview and show that you're ready to hit the ground running.
✨Showcase Your Creativity
Prepare examples of past social media campaigns you've worked on. Bring along visuals or reports that highlight your creativity and effectiveness in driving engagement. This will give the interviewers a clear picture of what you can bring to the table.
✨Data-Driven Mindset
Be ready to discuss how you've used data from CRM platforms to inform your social media strategies. Highlight specific metrics you've improved and how you targeted audiences effectively. This shows you understand the importance of analytics in social media marketing.
✨Emphasise Team Collaboration
Since the role involves working closely with the Head of Digital Marketing and a social media agency, be prepared to talk about your experience in team settings. Share examples of how you've collaborated on projects and contributed to achieving common goals.
