At a Glance
- Tasks: Plan and implement exciting offline marketing campaigns to drive revenue growth.
- Company: Join Barchester, a premium brand with a dynamic marketing team.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Flexible travel across the UK, mainly in the south, with a supportive team.
- Why this job: Make a real impact in a corporate environment while representing a leading brand.
- Qualifications: Experience in offline marketing and campaign management is essential.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's Central Marketing team have an exciting opportunity for a Senior Marketing Executive to join our expanding team. Reporting to the Campaign Manager, we are looking for an experienced, customer-focussed individual with expertise in offline marketing and experience working within a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester's agreed strategy, and demonstrating a clear return on investment.
Hybrid working, including working in our Finsbury Square Head office in London once a week.
NEED TO HAVE:
- Demonstrate success in driving revenue growth through offline and broadcast media channels.
- Experience planning and implementing campaigns to reach target demographic in localised areas.
- Commercial thinker with ability to analyse data to drive decision making.
- Experience managing and briefing agencies, along with budget management.
- Adapt at managing multiple projects and priorities efficiently in a dynamic environment with high demands.
- Flexible to travel across the UK, but predominantly in the south of England.
NEED TO DO:
- Plan and implement localised offline marketing and broadcast campaigns.
- Run multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion.
- Ensure a great customer journey across all stages of the enquiry.
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity.
- Maintain reporting tools with up-to-date campaign and home-level data.
- Oversee media tracking (numbers, URLs) and report monthly performance.
- Manage budgets, process invoices promptly, and flag risks or underspend.
Senior Marketing Executive - Offline Marketing employer: Barchester Healthcare Homes Limited
Barchester is an exceptional employer that values creativity and collaboration within its Central Marketing team. With a hybrid working model that allows for flexibility and the opportunity to work in the vibrant Finsbury Square office, employees benefit from a supportive work culture that prioritises professional growth and development. The company offers a dynamic environment where innovative marketing strategies are encouraged, making it an ideal place for those looking to make a meaningful impact in their careers.
Contact Details:
Barchester Healthcare Homes Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - Offline Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Barchester Healthcare Homes Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Barchester Healthcare Homes Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Barchester Healthcare Homes Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Barchester Healthcare Homes Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive - Offline Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Barchester Healthcare Homes Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Barchester Healthcare Homes Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Barchester Healthcare Homes Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Barchester Healthcare Homes Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Barchester Healthcare Homes Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Barchester Healthcare Homes Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
