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- Tasks: Lead impactful offline marketing campaigns and collaborate with diverse teams.
- Company: Join Barchester's dynamic marketing team in a fast-paced environment.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Work closely with internal and external stakeholders for maximum impact.
- Why this job: Make a real difference while working on exciting projects in a hybrid role.
- Qualifications: 5+ years of marketing experience and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference. Hybrid working, with one day in the office a week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO- Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard
- Work with Operations to identify homes needing support and share performance updates
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker
- Work with Customer Experience to refine customer journeys and update tools and guidance
- Lead planning for post refurbishment events to drive awareness and enquiries
- Maintain reporting tools with up to date campaign and home level data
- Oversee media tracking (numbers, URLs) and report monthly performance
- Manage budgets, process invoices promptly, and flag risks or underspend
- Provide ad hoc support to Campaign Marketing and the Head of brand marketing
- Strong communication skills and a collaborative mindset
- High attention to detail and the ability to manage multiple projects simultaneously
- Confidence working with data to inform decisions
- A proactive, organised approach and a passion for delivering great work
- A minimum of 5 years marketing experience
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Senior Marketing Executive employer: Barchester Healthcare Homes Limited
Contact Detail:
Barchester Healthcare Homes Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at Barchester. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching Barchester’s recent campaigns and their impact. Show us you’re not just another candidate; demonstrate your passion for their brand and how you can contribute to their goals.
✨Tip Number 3
Practice your communication skills! Since this role requires clear communication with various stakeholders, consider doing mock interviews with friends or mentors to refine your pitch and responses.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Barchester.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can make a difference in our team.
Tailor Your Experience: Make sure to highlight your relevant experience in offline campaigns and data-driven decision-making. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Clear and Concise: We appreciate strong communication skills, so keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Barchester.
How to prepare for a job interview at Barchester Healthcare Homes Limited
✨Know Your Campaigns
Before the interview, dive deep into Barchester's recent marketing campaigns. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your passion for impactful offline campaigns and your understanding of their brand.
✨Data-Driven Mindset
Brush up on your data analysis skills! Be prepared to talk about how you've used data to inform your marketing decisions in the past. Highlight specific examples where your data-driven thinking led to successful outcomes, as this is crucial for the role.
✨Communication is Key
Since the role involves liaising with various stakeholders, practice articulating your thoughts clearly and concisely. Think of examples where your strong communication skills made a difference in a project. This will demonstrate your collaborative mindset.
✨Show Your Organisational Skills
With multiple projects on the go, it's essential to showcase your organisational abilities. Prepare to discuss how you manage your time and prioritise tasks effectively. Share specific tools or methods you use to stay organised, as this will resonate well with their needs.