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For Companies At a Glance
- Tasks: Create engaging PR content and support care homes in building their local reputation.
- Company: Join Barchester's dynamic marketing team focused on community impact.
- Benefits: Enjoy hybrid working, retail discounts, wellbeing support, and career development opportunities.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Be a storyteller for an exceptional brand and make a difference in local communities.
- Qualifications: Strong communication skills, attention to detail, and a passion for customer service.
The predicted salary is between 30000 - 40000 £ per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You’ll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you’ll help us celebrate what makes Barchester exceptional. Hybrid working, with one day in the office a week located in Finsbury Square, London.
NEED TO DO
- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
REWARDS PACKAGE
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
PR Executive employer: Barchester Healthcare Homes Limited
Contact Detail:
Barchester Healthcare Homes Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Barchester's team on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas on how you’d enhance their PR efforts. This will demonstrate your proactive attitude and passion for storytelling.
✨Tip Number 3
Prepare for interviews by researching Barchester’s recent press coverage and campaigns. Bring insights to the table about what they’re doing well and where you think you could add value. It’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at Barchester.
We think you need these skills to ace PR Executive
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a PR Executive, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences that showcase how you've successfully communicated messages or enhanced brand reputation.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight how your skills and experiences align with the specific needs of Barchester. Mention your attention to detail and customer-focused mindset, as these are crucial for the role.
Be Clear and Concise: We love strong communication skills, so make sure your application is clear and to the point. Avoid jargon and keep your language simple yet effective. This will demonstrate your ability to communicate well, which is essential for the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our team!
How to prepare for a job interview at Barchester Healthcare Homes Limited
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of how you've created compelling PR content or managed media opportunities in the past. This will show your passion for storytelling and brand reputation.
✨Research the Brand
Dive deep into Barchester's values, recent news, and their care services. Understanding their brand will help you tailor your answers and demonstrate your enthusiasm for the role. Plus, it’ll give you a chance to discuss how you can contribute to their positive storytelling.
✨Prepare for Practical Scenarios
Think about potential scenarios you might face as a PR Executive. Prepare to discuss how you would handle media queries or create self-serve PR tools. This shows that you’re proactive and ready to hit the ground running.
✨Showcase Your Communication Skills
Since strong communication is key for this role, practice articulating your thoughts clearly and confidently. You might even want to prepare a short pitch about a successful PR campaign you've worked on, highlighting your attention to detail and customer-focused mindset.