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- Tasks: Lead impactful offline marketing campaigns and drive enquiries for our homes.
- Company: Join Barchester's dynamic marketing team in a fast-paced environment.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working model with one day in the office each week.
- Why this job: Make a real difference while working with a supportive and collaborative team.
- Qualifications: 5+ years of marketing experience and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference. Hybrid working, with one day in the office a week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO- Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard
- Work with Operations to identify homes needing support and share performance updates
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker
- Work with Customer Experience to refine customer journeys and update tools and guidance
- Lead planning for post refurbishment events to drive awareness and enquiries
- Maintain reporting tools with up to date campaign and home level data
- Oversee media tracking (numbers, URLs) and report monthly performance
- Manage budgets, process invoices promptly, and flag risks or underspend
- Provide ad hoc support to Campaign Marketing and the Head of brand marketing
- Strong communication skills and a collaborative mindset
- High attention to detail and the ability to manage multiple projects simultaneously
- Confidence working with data to inform decisions
- A proactive, organised approach and a passion for delivering great work
- A minimum of 5 years marketing experience
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Senior Marketing Executive in London employer: Barchester Healthcare Homes Limited
Contact Detail:
Barchester Healthcare Homes Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at Barchester. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past campaigns that highlight your data-driven thinking and successful offline strategies. This will give you an edge during interviews.
✨Tip Number 3
Be proactive! If you see a gap in their current marketing efforts, don’t hesitate to mention it during your interview. Suggesting ideas on how to boost enquiries shows you’re already thinking like a Senior Marketing Executive.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience with offline campaigns and data-driven decision-making, as these are key for us at Barchester.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing and how you can make a difference in our team. Use specific examples from your past work that demonstrate your skills and achievements.
Showcase Your Communication Skills: Since clear communication is essential for this role, ensure your application is well-structured and free of errors. This will show us that you pay attention to detail and can communicate effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of it during our review!
How to prepare for a job interview at Barchester Healthcare Homes Limited
✨Know Your Campaigns
Before the interview, dive deep into Barchester's recent marketing campaigns. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your passion for impactful offline campaigns and your understanding of their brand.
✨Data-Driven Mindset
Brush up on your data analysis skills! Be prepared to talk about how you've used data to inform your marketing decisions in the past. Highlight specific examples where your insights led to successful outcomes, as this aligns perfectly with the role's requirements.
✨Communication is Key
Since the role involves liaising with various stakeholders, practice articulating your thoughts clearly and concisely. Think of examples where your strong communication skills made a difference in a project. This will demonstrate your collaborative mindset and ability to manage multiple projects.
✨Show Your Organisational Skills
Prepare to discuss how you stay organised while managing multiple campaigns. Share tools or methods you use to keep track of deadlines and budgets. This will reassure them that you have the proactive and organised approach they’re looking for.