At a Glance
- Tasks: Create engaging PR content and support care homes in building their local reputation.
- Company: Join Barchester's dynamic marketing team focused on positive storytelling.
- Benefits: Enjoy hybrid working, retail discounts, wellbeing support, and career development opportunities.
- Other info: Be part of a supportive team with exciting growth potential.
- Why this job: Make a real impact by celebrating exceptional care services and community connections.
- Qualifications: Strong communication skills, attention to detail, and a passion for storytelling.
The predicted salary is between 30000 - 40000 € per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You’ll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you’ll help us celebrate what makes Barchester exceptional. Hybrid working, with one day in the office a week located in Finsbury Square, London.
NEED TO DO
- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
REWARDS PACKAGE
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
PR Executive in London employer: Barchester Healthcare Homes Limited
Barchester is an exceptional employer that values creativity and proactive thinking, offering a supportive work culture where your contributions directly impact local communities. With hybrid working arrangements in the vibrant Finsbury Square, London, employees enjoy a range of benefits including retail discounts, wellbeing support, and ample opportunities for professional growth within a collaborative team environment. Join us to be part of a company that celebrates its achievements and prioritises employee development while making a meaningful difference in the lives of others.
Contact Detail:
Barchester Healthcare Homes Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that PR Executive role.
✨Tip Number 2
Show off your storytelling skills! Create a portfolio showcasing your best PR content and campaigns. This will not only highlight your creativity but also demonstrate your ability to drive brand reputation.
✨Tip Number 3
Prepare for interviews by researching Barchester and its values. Be ready to discuss how your skills align with their mission and how you can contribute to their positive storytelling efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace PR Executive in London
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a PR Executive, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences that showcase how you've successfully communicated messages or enhanced brand reputation.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight how your skills and experiences align with the specific needs of Barchester. Mention your attention to detail and customer-focused mindset, as these are crucial for the role.
Be Clear and Concise:We love strong communication skills, so make sure your application is clear and to the point. Avoid jargon and keep your language simple yet effective. This will demonstrate your ability to communicate well, which is essential for the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Barchester Healthcare Homes Limited
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Prepare a few anecdotes that showcase your strong communication skills and passion for storytelling. This will help you connect with the interviewers and demonstrate your fit for the PR Executive role.
✨Research the Brand
Dive deep into Barchester's values, recent news, and their community initiatives. Understanding their brand will allow you to tailor your responses and show how you can contribute to their positive storytelling efforts. Plus, it’ll impress them that you’ve done your homework!
✨Prepare for Practical Scenarios
Think about potential media queries or PR challenges that Barchester might face. Be ready to discuss how you would handle these situations, showcasing your proactive approach and ability to manage multiple priorities. This will highlight your problem-solving skills and readiness for the role.
✨Showcase Your Creativity
As a PR Executive, creativity is key! Bring examples of past PR content you've developed or campaigns you've been part of. Discuss what made them successful and how you can apply similar strategies at Barchester. This will demonstrate your ability to create compelling content that aligns with their brand.
