At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and commercial success.
- Company: Barchester, a leading care home provider with a focus on quality and customer experience.
- Benefits: Generous salary, competitive car allowance, and free learning opportunities.
- Other info: Regular travel across North East and Scotland with excellent career growth potential.
- Why this job: Make a real impact in the care sector while enjoying a flexible, home-based role.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
Divisional Sales and Marketing Manager in Edinburgh employer: Barchester Healthcare Homes Limited
Barchester is an exceptional employer, offering a generous salary and car allowance alongside a bonus structure that rewards your hard work. With a strong focus on employee growth, we provide free learning and development opportunities, fostering a supportive work culture that values creativity and collaboration. As a home-based role with travel across the North East and Scotland, you will have the unique advantage of making a meaningful impact in various care homes while enjoying the flexibility of remote work.
Contact Detail:
Barchester Healthcare Homes Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales and Marketing Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Divisional Sales and Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your pitch ready! When you land that interview, be prepared to showcase your experience in managing sales teams and driving occupancy. Use specific examples from your past roles to demonstrate how you've made a positive impact.
✨Tip Number 3
Research is key! Familiarise yourself with Barchester's ethos and their approach to care homes. This will not only help you in interviews but also show your genuine interest in the company and its mission.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows us you're serious about joining the team and helps you stand out from the crowd.
We think you need these skills to ace Divisional Sales and Marketing Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, and don’t forget to showcase your achievements in driving occupancy and revenue.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and how your skills align with Barchester's goals. Be sure to mention your creative approach and attention to detail.
Showcase Your Data Skills:Since analysing market and financial data is key for this role, make sure to include examples of how you've successfully used data to inform business decisions in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Barchester Healthcare Homes Limited
✨Know Your Numbers
Make sure you’re familiar with key metrics related to occupancy, revenue, and EBITDAR. Being able to discuss how you've previously impacted these figures will show your analytical skills and understanding of the business.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed a sales team in the past. Highlight your experience in recruitment, training, and retention, as well as any specific strategies you implemented to boost team performance.
✨Understand the Market
Research the care home market in the North East and Scotland. Be ready to discuss current trends, challenges, and opportunities. This will demonstrate your proactive approach and genuine interest in the role.
✨Communicate Clearly
Practice articulating your ideas and improvements clearly. Since this role involves communicating at all levels, being concise and confident in your delivery will be crucial during the interview.
