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- Tasks: Shape customer engagement and develop compelling brand strategies for care homes and hospitals.
- Company: Barchester Healthcare, a top-rated employer in health and social care.
- Benefits: Retail discounts, wellbeing support, and career development opportunities.
- Other info: Dynamic role with opportunities for growth in a rewarding environment.
- Why this job: Join a supportive team and make a real impact on customer experience.
- Qualifications: Experience in brand marketing, strong communication skills, and team leadership.
The predicted salary is between 40000 - 50000 £ per year.
Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals. This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.
NEED TO DO:
- Create and refine the key messages that matter most to our customers
- Build strategies to grow awareness of our homes and services
- Use demographic insight to tailor brand activity to our audiences
- Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
- Stay ahead of industry trends to identify opportunities and risks
- Oversee the development of print and digital collateral that inspires confidence and drives enquiries
- Ensure all customer-facing materials reflect our brand guidelines and tone of voice
- Partner with the digital team to maintain a cohesive brand presence across all channels
- Lead the creation of event collateral and assets through our web-to-print system
- Develop self-serve tools and guidance that help homes drive engagement and enquiries
- Ensure a smooth, intuitive customer journey for teams using these tools
- Lead a team that delivers exceptional customer service and fast response times
- Gather feedback from homes to continually improve support and resources
- Oversee the full delivery of our flagship annual awards (Barchester Care Awards)
- Manage cross-functional teams to deliver a high-quality event on time and on budget
- Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals
- Maintain regular communication with Operations throughout the process
- Analyse data to identify trends, opportunities, and areas for optimisation
- Report on performance and adjust strategies accordingly
- Oversee brand investment to ensure it delivers against our objectives
- Set clear objectives aligned to our brand strategy
- Foster a culture of continuous improvement, collaboration, and engagement with Operations
NEED TO HAVE:
- A confident brand marketer with experience developing propositions and multi-channel messaging
- Strong stakeholder management and communication skills
- A strategic thinker who can translate insight into action
- Experience leading teams and managing multiple projects simultaneously
- A passion for delivering high-quality work that supports both customer experience and commercial goals
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Brand Manager employer: Barchester Healthcare Homes Limited
Contact Detail:
Barchester Healthcare Homes Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Barchester. Building relationships can give you insider info and might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your previous work in brand management. When you get the chance to chat with hiring managers, share how you've driven engagement and improved customer experiences.
✨Tip Number 3
Stay ahead of the game! Research Barchester’s brand and its competitors. Be ready to discuss trends and insights during interviews, showing that you understand the market and can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Barchester team and are keen to be part of their mission.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Brand Passion: When you're crafting your application, let your enthusiasm for brand marketing shine through. We want to see how you connect with customers and how your ideas can elevate our brand. Share examples of your past experiences that highlight your passion for creating compelling brand propositions.
Tailor Your Messaging: Just like we tailor our brand strategies to different audiences, make sure your application speaks directly to us. Use the job description as a guide to align your skills and experiences with what we're looking for. This shows that you understand our needs and are ready to hit the ground running.
Highlight Collaboration Skills: Since this role is all about teamwork, don’t forget to mention your experience working with cross-functional teams. We love seeing how you've successfully collaborated in the past, so share specific examples that demonstrate your ability to work well with others and drive results together.
Keep It Professional Yet Personal: While we appreciate professionalism, we also value authenticity. Let your personality come through in your writing. A touch of your unique voice can make your application stand out. Remember, we’re looking for someone who fits into our supportive team culture, so don’t be afraid to be yourself!
How to prepare for a job interview at Barchester Healthcare Homes Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Barchester Healthcare's brand values and messaging. Understand their Care & Life Enrichment Framework and think about how you can contribute to it. This will show your genuine interest and help you articulate how your experience aligns with their goals.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully managed stakeholders in previous roles. Think about times when you collaborated with different teams to achieve a common goal. This will demonstrate your ability to work cross-functionally, which is crucial for this role.
✨Bring Data to the Table
Be ready to discuss how you've used data to inform your brand strategies in the past. Highlight specific metrics or insights that led to successful campaigns. This will illustrate your strategic thinking and ability to optimise brand performance based on analysis.
✨Prepare for Scenario Questions
Anticipate questions about how you'd handle specific challenges related to brand management. For instance, think about how you would approach creating a campaign for a new service or responding to customer feedback. Practising these scenarios will help you feel more confident during the interview.