At a Glance
- Tasks: Launch impactful marketing campaigns that engage and convert audiences.
- Company: Join BARBRI, a global leader in legal ed-tech, transforming legal education.
- Benefits: Enjoy 25 days leave, private health insurance, and a hybrid work model.
- Other info: Collaborative environment with opportunities for creativity and growth.
- Why this job: Be part of a passionate team dedicated to innovative education solutions.
- Qualifications: 2+ years in B2C marketing with strong copywriting and campaign management skills.
The predicted salary is between 30000 - 40000 £ per year.
The world is changing, which is why at BARBRI, legal education is different. We focus on flexible learning centred around new skills, new roles, new disciplines and new ways of working in the legal profession. Our innovative approach is designed to open opportunities, ensuring that the legal profession is accessible to all, and to enhance the qualifications and employability skills of aspiring lawyers and qualified legal professionals.
As the Marketing Campaigns Executive, you will be part of the UK marketing team in London, reporting to the Customer Engagement Marketing Manager. You’ll play a key part in delivering end‑to‑end B2C marketing campaigns that drive engagement, leads and enrolments. From idea to execution, you’ll help shape integrated campaigns across multiple channels, creating seamless, high‑converting customer journeys that connect with our audience at every touchpoint.
Job Responsibilities
- Support the planning and delivery of integrated B2C campaigns across email, paid media, web, content, and events
- Execute multi‑channel campaigns from concept through launch, ensuring timely delivery and alignment with performance goals
- Develop compelling, customer‑focused messaging and creative to drive engagement
- Create and optimise emails, landing pages, forms, and nurture journeys to improve engagement and conversion across the funnel
- Manage and maintain campaign content and assets across digital channels
- Track and analyse campaign performance, identifying insights to optimise results and maximise ROI
- Support test‑and‑learn initiatives to continuously improve campaign effectiveness
- Collaborate with cross‑functional teams to deliver cohesive, integrated campaigns
- Support the promotion of webinars, events, and key marketing initiatives
- Contribute ideas and energy to a high‑performing marketing team
Required Qualifications, Capabilities, And Skills
- 2+ years’ experience in B2C marketing
- Proven experience delivering multi‑channel marketing campaigns across digital channels
- Strong copywriting skills with the ability to engage audiences and drive conversion
- Data‑driven mindset with confidence using insights to optimise campaign performance
- Commercially focused, with a clear understanding of performance metrics and ROI
- Highly organised, with the ability to manage multiple campaigns in a fast‑paced environment
- Proactive, self‑starter with a test‑and‑learn mindset and continuous improvement approach
- Collaborative team player who contributes positively and brings energy and ideas
Preferred Qualifications, Capabilities, And Skills
- Experience with creative design and video production tools (e.g., Canva, Adobe Creative Suite, CapCut)
- Curiosity and enthusiasm for leveraging AI tools (e.g., Claude) to enhance marketing effectiveness and performance
- Experience using email marketing and automation platforms (e.g., HubSpot, Marketo)
- Experience working with Salesforce CRM or similar customer relationship management systems
- Industry knowledge across legal, education, and/or technology sectors
Location
We operate with a hybrid working approach with 2 days a week in the Central London office (Tuesdays and Thursdays) and 3 days a week working from home (Mondays, Wednesdays, Fridays).
Benefits
- 25 days annual leave + bank holidays
- Pension contributions
- Private Health Insurance
- Employee Assistance Programme
- Season Ticket Loan
- Optical care benefits
- Mobile phone expense reimbursement
At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology. Barbri is an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace.
Marketing Campaigns Executive - London - HYBRID employer: BARBRI
At BARBRI, we pride ourselves on being a forward-thinking employer that champions flexible working and innovative education solutions. Our London-based team enjoys a vibrant work culture that fosters collaboration and creativity, alongside generous benefits such as private health insurance and a supportive employee assistance programme. With a strong commitment to diversity and inclusion, we empower our employees to grow and thrive in their careers while making a meaningful impact in the legal education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Executive - London - HYBRID
✨Tip Number 1
Get your networking game on! Connect with people in the legal ed-tech space, especially those at BARBRI. Attend industry events or webinars to meet potential colleagues and show your enthusiasm for the role.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers, share some innovative campaign ideas that could fit BARBRI's mission. This will demonstrate your proactive mindset and passion for making an impact.
✨Tip Number 3
Be data-savvy! Brush up on how to analyse campaign performance metrics. During interviews, talk about how you've used insights to optimise campaigns in the past. It’ll show you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at BARBRI.
We think you need these skills to ace Marketing Campaigns Executive - London - HYBRID
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and education shine through. We want to see how excited you are about the role and how you can contribute to our mission at BARBRI.
Tailor Your Message:Make sure to customise your application to highlight your relevant experience in B2C marketing. We love seeing how your skills align with what we're looking for, so don’t hold back on showcasing your achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of why you’re the perfect fit for the Marketing Campaigns Executive role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it’s super easy to do!
How to prepare for a job interview at BARBRI
✨Know Your Campaigns
Before the interview, dive deep into BARBRI's recent marketing campaigns. Understand their objectives, target audience, and results. This will not only show your enthusiasm but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work. Whether it's emails, landing pages, or social media posts, be ready to discuss how your writing has driven engagement and conversions in past campaigns.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to B2C marketing. Be prepared to discuss how you've used data to optimise campaigns in the past, and think of specific examples where your insights led to improved results.
✨Emphasise Collaboration
As a Marketing Campaigns Executive, you'll need to work closely with various teams. Share experiences that highlight your ability to collaborate effectively, contribute ideas, and bring energy to team projects. This will demonstrate that you're a great fit for their high-performing marketing team.
