At a Glance
- Tasks: Launch impactful marketing campaigns that engage and convert audiences.
- Company: Join BARBRI, a global leader in legal education technology.
- Benefits: Enjoy 25 days leave, private health insurance, and a hybrid work model.
- Other info: Collaborative environment with opportunities for creativity and growth.
- Why this job: Be part of a passionate team transforming legal education through innovative marketing.
- Qualifications: 2+ years in B2C marketing with strong copywriting and data-driven skills.
The predicted salary is between 35000 - 45000 £ per year.
The world is changing, which is why at BARBRI, legal education is different. We focus on flexible learning centred around new skills, new roles, new disciplines and new ways of working in the legal profession. Our innovative approach is designed to open opportunities, ensuring that the legal profession is accessible to all, and to enhance the qualifications and employability skills of aspiring lawyers and qualified legal professionals.
The recognised global leader in legal ed-tech, BARBRI provides legal education that is fit for the future, not stuck in the past. Our suite of technology-driven products and solutions serve students, professionals, law schools and law firms, in the US, UK and beyond, empowering every step of the legal education journey.
Are you ready to launch campaigns that make an impact? We’re looking for a Marketing Campaigns Executive to help bring our growth strategy to life.
As the Marketing Campaigns Executive, you will be part of the UK marketing team in London, reporting to the Customer Engagement Marketing Manager. You’ll play a key part in delivering end-to-end B2C marketing campaigns that drive engagement, leads and enrolments. From idea to execution, you’ll help shape integrated campaigns across multiple channels, creating seamless, high-converting customer journeys that connect with our audience at every touchpoint.
Job Responsibilities
- Support the planning and delivery of integrated B2C campaigns across email, paid media, web, content, and events
- Execute multi-channel campaigns from concept through launch, ensuring timely delivery and alignment with performance goals
- Develop compelling, customer-focused messaging and creative to drive engagement
- Create and optimize emails, landing pages, forms, and nurture journeys to improve engagement and conversion across the funnel
- Manage and maintain campaign content and assets across digital channels
- Track and analyze campaign performance, identifying insights to optimize results and maximize ROI
- Support test-and-learn initiatives to continuously improve campaign effectiveness
- Collaborate with cross-functional teams to deliver cohesive, integrated campaigns
- Support the promotion of webinars, events, and key marketing initiatives
- Contribute ideas and energy to a high-performing marketing team
Required Qualifications, Capabilities, and Skills
- 2+ years’ experience in B2C marketing
- Proven experience delivering multi-channel marketing campaigns across digital channels
- Strong copywriting skills with the ability to engage audiences and drive conversion
- Data-driven mindset with confidence using insights to optimize campaign performance
- Commercially focused, with a clear understanding of performance metrics and ROI
- Highly organized, with the ability to manage multiple campaigns in a fast-paced environment
- Proactive, self-starter with a test-and-learn mindset and continuous improvement approach
- Collaborative team player who contributes positively and brings energy and ideas
Preferred Qualifications, Capabilities, and Skills
- Experience with creative design and video production tools (e.g., Canva, Adobe Creative Suite, CapCut)
- Curiosity and enthusiasm for leveraging AI tools (e.g., Claude) to enhance marketing effectiveness and performance
- Experience using email marketing and automation platforms (e.g., HubSpot, Marketo)
- Experience working with Salesforce CRM or similar customer relationship management systems
- Industry knowledge across legal, education, and/or technology sectors
Location
We operate with a hybrid working approach with 2 days a week in the Central London office (Tuesdays and Thursdays) and 3 days a week working from home (Mondays, Wednesdays, Fridays).
Benefits
- 25 days annual leave + bank holidays
- Pension contributions
- Private Health Insurance
- Employee Assistance Programme
- Season Ticket Loan
- Optical care benefits
- Mobile phone expense reimbursement
At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.
Barbri is an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity fosters creativity, innovation, and success. We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build a diverse and inclusive workforce.
Marketing Campaigns Executive - London - HYBRID employer: BARBRI
At BARBRI, we pride ourselves on being a forward-thinking employer that champions innovation and inclusivity in the legal education sector. Our hybrid working model allows for flexibility, while our commitment to employee growth is reflected in our comprehensive benefits package, including 25 days of annual leave, private health insurance, and opportunities for professional development. Join a passionate team in London dedicated to transforming education through technology, where your contributions will be valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Executive - London - HYBRID
✨Tip Number 1
Network like a pro! Reach out to people in the legal ed-tech space, especially those at BARBRI. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a mini-campaign or project that showcases your marketing prowess. Share it on LinkedIn or directly with us at StudySmarter to grab attention.
✨Tip Number 3
Be proactive! Follow up after applying through our website. A quick email expressing your enthusiasm can set you apart from the crowd and show you're genuinely interested.
✨Tip Number 4
Prepare for the interview by understanding our mission and values. Tailor your responses to reflect how your experience aligns with our goals at BARBRI. We love candidates who resonate with our vision!
We think you need these skills to ace Marketing Campaigns Executive - London - HYBRID
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing and education shine through. We want to see how excited you are about the role and how you can contribute to our mission at BARBRI.
Tailor Your Message:Make sure to customise your application to highlight your relevant experience in B2C marketing. We love seeing how your skills align with what we’re looking for, so don’t hold back on showcasing your achievements!
Be Data-Driven:Since we value a data-driven mindset, include examples of how you've used insights to optimise campaigns in the past. Show us that you understand performance metrics and can drive results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at BARBRI
✨Know Your Campaigns
Before the interview, dive deep into BARBRI's recent marketing campaigns. Understand their objectives, target audience, and results. This will not only show your genuine interest but also allow you to discuss how your skills can contribute to future campaigns.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work that demonstrate your ability to engage audiences. Be ready to discuss how you crafted messages for different channels and how they drove conversions. This is crucial for a role focused on customer engagement.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to B2C marketing. Be prepared to discuss how you've used data to optimise campaign performance in the past. Showing a data-driven mindset will resonate well with the team’s focus on ROI.
✨Embrace Collaboration
Highlight your experience working in cross-functional teams. Share specific examples of how you collaborated with others to deliver integrated campaigns. This will demonstrate your ability to fit into their high-performing marketing team and contribute positively.
