Organic Social Media Specialist

The Organic Social Media Specialist helps execute BARBRI’s organic social strategy across multiple lines of business and platforms. This position involves daily content publishing, community engagement, social listening, trend research, and performance tracking. 50% of this role includes supporting BARBRI’s Professional Education and LinkedIn growth strategy, while also contributing to broader BARBRI content across Facebook, X, Instagram, YouTube, TikTok, Reddit, Threads and other emerging platforms. As part of BARBRI’s Collaborative Creative Brand Team, you will contribute to brand awareness, customer engagement, organic traffic, AI visibility and company culture through delivering consistent, high-quality campaigns executed across BARBRI’s multi-channel ecosystem. The ideal candidate is highly organized, creative, detail-oriented, and thrives in a fast-paced environment with multiple product lines, stakeholders, and weekly priorities.

Key Responsibilities

• Daily Content & Channel Management: Publish and schedule Brand Guide-aligned content across LinkedIn, Facebook, X, TikTok, Instagram, YouTube, Threads and additional platforms. Maintain and update segment-specific content calendars. Ensure all posts are optimized for platform best practices, accessibility, tagging and timing. Assist in preparing assets, caption copy and campaign deliverables.
• Professional Education & LinkedIn Support: Execute organic posting, engagement and content distribution for Professional Education channels (LinkedIn, Facebook, X). Support creation of LinkedIn-specific content including newsletters, Live sessions, thought leadership posts, industry trend highlights, SME spotlights, webinar promotions, and professional recognition and awards. Maintain strong collaboration with internal Professional Education Product and Marketing teams as well as Paid Media colleagues.
• Content Creation & Asset Support: Assist with the creation of organic content, including graphics, video clips, captions, stories, and carousels tailored to each platform. Repurpose existing assets and content into platform-optimized formats.
• Trend Research & Competitive Insights: Monitor competitor activity and share insights that can inform future content. Track platform updates, best practices, trending formats, industry conversations, and competitive activity. Compile actionable insights.
• Social Listening & Community Engagement: Monitor brand tags, mentions, comments, and conversations across all platforms. Engage with followers, student communities, and relevant professional audiences.
• Campaign & Project Support: Help execute social components of larger campaigns. Coordinate with internal teams for assets, approvals, and messaging alignment. Attend selected industry events to help generate authentic content on location.
• Analytics & Reporting: Assist in weekly, monthly and quarterly reporting by compiling metrics such as reach, impressions, engagement rate, audience growth, clicks and content performance. Provide observations and recommendations based on social performance data.

Qualifications Required

• Minimum 2-5 years' experience managing organic social channels.
• Strong understanding of LinkedIn and professional-facing content.
• Experience with Facebook, X, TikTok, YouTube, Instagram.
• Proficiency with scheduling tools (Sprout Social, Meta Suite, Monday, etc.).
• Excellent writing, communication, and organization skills.
• Ability to manage multiple brands and priorities in a fast-paced environment.
• Familiarity with Canva or Adobe Creative Suite.
• Strong comfort level with analytics and social insights.

Soft Skills

• Strong written and verbal communicator.
• Highly organized, process-driven and able to meet deadlines.
• Creative thinker.
• Able to follow established workflows and propose improvements.
• Adaptable, collaborative and proactive.

Thrive Beyond the Basics: Our Perks Package

We Believe Your Dedication Deserves More Than Just a Paycheck. That’s Why We Offer a Comprehensive Perks Package Designed To Support Your Well-being And Fuel Your Passions. Here’s a Taste Of What Awaits You:

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other personal days, to recharge and explore your interests.
• Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Continuous Learning Opportunities: Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Flexible Work Arrangements: Flexible work hours and remote work options to manage your schedule and responsibilities.
• Opportunities for Growth and Advancement: Mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
• Employee Assistance Program: Confidential counseling, legal assistance, and other support services.
• And More!

BARBRI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.