Marketing Lead - Wholesale & Retail

Company Description:

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour\’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Position Overview:

We are currently recruiting for a Marketing Lead across top-tier Premium, Fashion & Heritage wholesale accounts incl. Retail and Outlets to join our Marketing team based in London. The role will support the Head of Marketing in delivering the UK marketing plans and marketing excellence by implementing seasonal, customer-centric marketing campaigns, aiming to successfully deliver elevated brand solutions to drive commercial success across high-profile wholesale accounts and Barbour\’s retail distribution channels. This includes asset delivery through to campaign & event execution and performance tracking, in order to outstanding customer experiences, customer acquisition and engagement, aide sell-thrus and elevate Barbour\’s premium brand presentation in the UK & Irish marketplace, in-store and online.

Essential Duties and Responsibilities:

1. Strategic Marketing Excellence:
   Support the UK&IE Head of Marketing with building out priorities and implementation of marketing campaigns to successfully deliver the 5 year plan for Barbour\’s Fashion, Premium and Heritage accounts, along with Retail, Partner & Outlet stores in the UK & IE.
2. Seasonal Campaign Implementation:
   Implement seasonal marketing activity and successfully balance global vision with local requirements, to develop and grow the business, including in-store, window displays, collabs, pop-ups, online, social, media, immersive events, and more.
3. Elevated Wholesale Marketing Planning:
   Deliver seasonal wholesale marketing activity for top-tier and premium fashion lifestyle accounts such as Selfridges, Harrods and Liberty, and build bespoke assets as required, incl. campaigns, windows, pop-ups, events, in-store activations, digital and social campaigns, and more.
4. Creative Briefing:
   Manage briefing process of central creative teams, partner teams & agencies and liaise between them and Barbour to ensure a positive outcome of elevated, seasonal marketing activations, aligning to the agreed objectives.
5. Brand Guardian:
   Be the Brand Guardian and key point of contact between Fashion, Premium and Heritage wholesale partners; Barbour\’s Retail, Partner & Outlet Stores and Barbour\’s Central Marketing, Retail, E-Commerce and Digital teams, to align with agreed, seasonal plans.
6. Project Management & KPI Tracking:
   Ensure project overviews are built out for each marketing activation and performance is tracked, recorded, analysed, reported and shared with relevant stakeholders in a timely manner. Understand successes and areas of improvement for future seasons.
7. Budget Management:
   Support Marketing Operations Manager with budget management, tracking and updating the seasonal PO Log across all business segments, ensuring projects and campaigns are delivered on time and on budget, and processed for invoicing on time.
8. Stakeholder Management:
   Collate & update weekly, monthly & business/partner specific marketing reports to ensure all internal & external stakeholders are kept informed and updated about seasonal marketing activations in a timely manner.
9. Seasonal Asset Distribution:
   Manage approval process of customer imagery requests for nominated partners, and approval of layouts and usage of these images across all channels for key accounts.
10. Customer Champion:
    Act as a Customer Champion both internally and externally, to deliver elevated, premium customer experiences through all deliverables and customer touchpoints.
11. Commercial KAM Support:
    Establish close relationships with nominated partners and KAM sales units, to identify incremental sales opportunities and support in-season sales as well as strategic, seasonal campaigns for nominated partners.
12. In-store Brand Presentation:
    Work with Partners and Sales Teams to understand the retail roadmap, identifying opportunities and rolling out shop fit personalisation in line with brand guidelines and in partnership with Barbour\’s Store Design and VM teams.

Skills and Experience:

1. Proven trade and retail marketing experience
2. A passion for the premium & luxury fashion industry and professional experience gained within successful British or global lifestyle brands.
3. An understanding of the grassroot indie heritage fashion scene and the associated cultural dynamics within this eco system.
4. Demonstrates high standards of attention to detail
5. Able to work well under pressure, remain calm
6. Information Technology incl.: Outlook, Word, Excel, PowerPoint & Internet packages
7. Excellent verbal and written communication skills to build strong relationships internally and externally
8. Practices a growth mindset; is open, flexible, positive and agile
9. Extremely self-motivated
10. Able to work independently and within a team
11. Pleasant and efficient telephone manner
12. Strong organisational and time management ability
13. Able to establish positive relationships with people at all levels
14. Uses time effectively – works on high priority actions first

Additional Information:

1. The job will require travel within the UK from time-to-time (possibly international).
2. Driving license essential

Benefits:

1. Discretionary Company bonus scheme
2. Staff discount
3. Healthcare cash plan
4. 25 days holiday as standard increasing with length of service plus bank holidays

Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

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