Senior Marketing Executive in London

We organise over 500 large‐scale branded and transaction‐oriented events across 14 specialist markets. These flagship annual events bring buyers and sellers together to build relationships, showcase products, and conduct business. In addition, we supply year‐round online platforms where companies showcase their offerings, buyers conduct research, and data and digital content support market knowledge and transaction flow. We are part of Informa, a global network of trusted brands in more than 30 countries, a FTSE 100 company, and are ranked #3 on Glassdoor's Best Places to Work 2025 UK list.

Location: 240 Blackfriars, London.

Key Responsibilities

• Marketing Strategy & Campaign Execution
  • Develop and implement multi‐channel marketing campaigns to drive audience acquisition, engagement, and retention for Vitafoods Europe.
  • Create compelling content and messaging tailored to target audiences across email, social media, PR and other digital platforms.
  • Collaborate with internal teams and external agencies to ensure consistent brand positioning and impactful marketing strategies.
  • Build relationships with media partners and work with the Marketing Assistant to enhance brand visibility, expand audience reach and amplify the campaign.
  • Work with the Senior Marketing Manager and Marketing Operation Manager to brief event registration, assist with testing, email set‐up and registration monitoring.
  • Support the Marketing Assistant with the set‐up and management of advocacy tools Feathr and Ingo, ensuring accurate setup and optimisation throughout the campaign.
• Project Management
  • Take full ownership of assigned marketing projects, from planning and execution to monitoring and reporting.
  • Manage timelines, budgets and deliverables to ensure projects are completed efficiently and effectively.
  • Coordinate with cross‐functional teams—including sales, event operations, brand and sponsorship—to align marketing efforts with event goals.
• Data Analysis & Reporting
  • Monitor campaign performance and analyse data to identify trends, insights and opportunities for optimisation.
  • Segment data for targeted email campaigns.
  • Prepare detailed reports on marketing KPIs and ROI, presenting findings and recommendations to stakeholders.
• Stakeholder Collaboration
  • Work closely with the event team to understand objectives, audience needs and market trends.
  • Build strong relationships with the brand, content sales, sponsorship and event operations teams to ensure that projects are delivered in line with key objectives.
  • Be part of an award‐winning marketing team that values innovation, collaboration and excellence.
  • Take ownership of your own projects and develop your skills in project management and strategic marketing.
  • Work on Vitafoods Europe, a flagship event in the booming nutraceutical industry, now hosted in Barcelona.
  • Enjoy opportunities for professional growth and career development within Informa.

Where You'll Work

The team is based in central London, with stunning skyline views. We work in the office three days a week and offer flexibility to work from home or remotely as needed.

Qualifications

The ideal candidate is a curious, proactive marketer eager to learn and explore new ideas. They are driven, results‐oriented, and willing to go the extra mile to achieve success.

• Degree level education.
• Fluent English speaker.
• Proven experience in marketing, ideally within events or a related industry.
• Strong project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
• Proficiency in digital marketing tools and platforms, including CRM systems, email marketing software and analytics tools.
• Proficient in MS Office and project management tools.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with external stakeholders.
• Analytical mindset, with the ability to interpret data and make data‐driven decisions.

Personal Attributes

• A curious and proactive marketeer, eager to learn and explore new ideas.
• Driven and results‐oriented, willing to go the extra mile.
• Creative thinker with a passion for delivering impactful campaigns and engaging content.
• Team player who thrives in a collaborative and fast‐paced environment.
• Ability to work under pressure and meet deadlines.
• Willing to travel occasionally.

Additional Information

We believe that great things happen when people connect face‐to‐face. That’s why we work in‐person with each other or with customers and partners three days a week or more. When you’re not spending time together in one of our offices or at an Informa event, you have the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.

Our Benefits Include

• Great community: a welcoming culture with in‐person and online social events, our Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available.
• Career opportunity: bespoke training and learning, mentoring platforms and on‐demand access to thousands of courses on LinkedIn Learning. Internal job moves are encouraged and supported.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from wherever for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company‐funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the opportunity to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most, although not all, of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process or in the advertised position, please inform the Talent Acquisition Partner once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including those protected by law.