Senior Digital Marketing & Audience Insight Manager - Content

The Barbican is a multidisciplinary international arts centre in the City of London. Across its theatres, concert halls, cinemas, galleries, business venues, public and community spaces, the Barbican showcases the most exciting artists and performers from around the world, pushing traditional artistic boundaries and helping us understand our lives in new and unexpected ways. Each year, the Centre presents hundreds of different performances, events and exhibitions that entertain and inspire millions of people, create connections, provoke debate, and reflect the world we live in. Firmly rooted in its neighbourhood, the Barbican collaborates on projects with local communities, and supports young people and emerging talent to develop their artistic practice and access jobs in the creative industry.

We are seeking an exceptional digital marketing leader to help shape the Barbican's digital presence and audience engagement. As Senior Digital Marketing & Audience Insight Manager – Content, you will lead the development of our digital content strategy across website, social media and email channels, ensuring a compelling, audience-focused and data-informed approach that strengthens the Barbican brand and supports organisational objectives.

Working closely with the Deputy Head of Marketing and the Senior Digital Marketing & Audience Insight Manager (Data & Products), you will drive innovation in digital storytelling, content creation and social media strategy. You will oversee the development of engaging content that reflects the breadth and ambition of the Barbican's world-class arts programme, while using audience insight and performance data to inform decision‑making and maximise impact.

This is a key leadership role, responsible for managing and developing our Social Media & Content team, championing best practice across digital marketing, and ensuring our content remains creative, relevant and effective. You will work collaboratively with colleagues across the organisation to identify new opportunities for digital engagement, support audience growth and position the Barbican as a leader in digital marketing within the arts and cultural sector.

The successful candidate will bring significant experience in digital content and social media marketing, excellent strategic and leadership skills, and a strong understanding of how audience insight can be used to shape content, engagement and organisational success.

What We Offer

• Barbican Membership
• Membership of the Local Government Pension Scheme (LGPS)
• 28 days annual leave plus bank holidays, increasing with service
• Access to Barbican Centre discounts including offers at the Barbican Shop and hospitality outlets
• City Corporation staff benefits and discounts throughout the City of London, including at Tower Bridge, Guildhall Art Gallery and others
• Reciprocal entry to a number of galleries and museums across London
• Employee volunteering scheme (up to 2 days per year)
• A vibrant, creative, inclusive workplace at one of the world’s leading arts centres

Deadline for applications is 23:55 on Thursday 13 August 2026. Please note we reserve the right to close the advert early if a significant number of applications are reached. We'll update the advert with 24 hours' notice if that happens. Please note that we are unable to accept late applications. We regret that we are unable to provide feedback on your application.

The City of London Corporation want to ensure that everyone has the opportunity to thrive in the work that we do. The City of London Corporation is currently undergoing a programme ensure that our pay and reward practices are competitive and equitable across the whole organisation – and is committed to regularly benchmarking and reviewing pay against external sectors.

As part of our commitment to increasing the diversity of staff within the Barbican we are particularly keen to encourage applications from people from groups that are currently underrepresented, including people from the Global Majority* and D/deaf and disabled people. We want to better reflect and understand the communities we exist to serve. We are members of the Disability Confident Scheme and guarantee to interview all disabled candidates who would like to be considered under this scheme and who meet the minimum essential criteria for the role. Please contact us if you require reasonable adjustments as part of the application process.

Global Majority is a collective term that refers to people who are Black, Asian, Brown, dual-heritage, indigenous to the global south, and or, have been racialised as 'ethnic minorities'.