Marketing Manager (Website, Email & CRM) in City of London

The Barbican is a multidisciplinary international arts centre in the City of London. Across its theatres, concert halls, cinemas, galleries, business venues, public and community spaces, the Barbican showcases the most exciting artists and performers from around the world, pushing traditional artistic boundaries and helping us understand our lives in new and unexpected ways. Each year, the Centre presents hundreds of different performances, events and exhibitions that entertain and inspire millions of people, create connections, provoke debate, and reflect the world we live in. Firmly rooted in its neighbourhood, the Barbican collaborates on projects with local communities, and supports young people and emerging talent to develop their artistic practice and access jobs in the creative industry.

As Marketing Manager (Website, Email & CRM), you’ll play a key role in shaping how audiences experience the Barbican’s brand across our digital ecosystem. You’ll lead the planning, delivery and optimisation of our email and CRM marketing activity, ensuring campaigns are data‑driven, audience‑focused and aligned with our artistic, commercial and membership goals. Working closely with Senior Digital Marketing Managers and collaborating with colleagues across marketing, data, UX and content, you’ll manage the end‑to‑end email calendar, champion automation and lifecycle communications, and oversee website performance, accessibility and SEO. From developing testing plans to analysing performance dashboards, you’ll use insights to inform decision‑making and continually enhance the effectiveness of our digital marketing output.

You’ll bring solid experience in email and digital marketing, ideally in a multi‑brand or arts‑focused environment, with a proven ability to craft engaging copy, deliver persuasive campaigns and use data to drive results. Confident with CRM platforms, segmentation, automation and reporting tools, you combine analytical thinking with creative flair and a sharp eye for detail. You’re highly organised, proactive and comfortable managing multiple campaigns at pace, with strong communication and stakeholder‑management skills that help you build positive relationships internally and externally. Above all, you’re collaborative, curious and passionate about connecting audiences with outstanding arts and cultural experiences.

To apply click on the 'Apply Now' button below. If there are any issues with the application process, please contact the Barbican Careers team at Careers@barbican.org.uk. Deadline for applications is 23:55 on Wednesday 01 April 2026. The advert may close ahead of this date if a sufficient number of applications is reached - apply early to avoid missing out. Please note that we are unable to accept late applications. We regret that we are unable to provide feedback on your application.

The City of London Corporation wants to ensure that everyone has the opportunity to thrive in the work that we do. The City of London Corporation is currently undergoing a programme to ensure our pay and reward practices are competitive and equitable across the whole organisation – and is committed to regularly benchmarking and reviewing pay against external sectors. As part of our commitment to increasing the diversity of staff within the Barbican we are particularly keen to encourage applications from people from groups that are currently underrepresented, including people from the Global Majority and D/deaf and disabled people. We want to better reflect and understand the communities we exist to serve. We are members of the Disability Confident Scheme and guarantee to interview all disabled candidates who would like to be considered under this scheme and who meet the minimum essential criteria for the role. Please contact us if you require reasonable adjustments as part of the application process.