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- Tasks: Lead digital marketing campaigns to enhance audience engagement and brand experience.
- Company: Join the Barbican, a vibrant arts centre in the heart of London.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make a real impact in the arts by connecting audiences with incredible cultural experiences.
- Qualifications: Experience in email and digital marketing, with strong analytical and creative skills.
- Other info: Diverse and inclusive workplace committed to supporting emerging talent.
The predicted salary is between 44110 - 49100 ÂŁ per year.
The job requirements are detailed below. Where applicable the skills, qualifications and memberships required have also been included.
Salary: ÂŁ44,110 - ÂŁ49,100 inclusive of all allowances
Contractual Hours: 35
Basis: Full-Time, 24 Month Fixed Term Contract
Workplace category: Hybrid
The Barbican is a multidisciplinary international arts centre in the City of London. Across its theatres, concert halls, cinemas, galleries, business venues, public and community spaces, the Barbican showcases the most exciting artists and performers from around the world, pushing traditional artistic boundaries and helping us understand our lives in new and unexpected ways. Each year, the Centre presents hundreds of different performances, events and exhibitions that entertain and inspire millions of people, create connections, provoke debate, and reflect the world we live in. Firmly rooted in its neighbourhood, the Barbican collaborates on projects with local communities, and supports young people and emerging talent to develop their artistic practice and access jobs in the creative industry.
About The Role
As Marketing Manager (Website, Email & CRM), you’ll play a key role in shaping how audiences experience the Barbican’s brand across our digital ecosystem. You’ll lead the planning, delivery and optimisation of our email and CRM marketing activity, ensuring campaigns are data‑driven, audience‑focused and aligned with our artistic, commercial and membership goals. Working closely with Senior Digital Marketing Managers and collaborating with colleagues across marketing, data, UX and content, you’ll manage the end‑to‑end email calendar, champion automation and lifecycle communications, and oversee website performance, accessibility and SEO. From developing testing plans to analysing performance dashboards, you’ll use insights to inform decision‑making and continually enhance the effectiveness of our digital marketing output.
About You
You’ll bring solid experience in email and digital marketing, ideally in a multi‑brand or arts‑focused environment, with a proven ability to craft engaging copy, deliver persuasive campaigns and use data to drive results. Confident with CRM platforms, segmentation, automation and reporting tools, you combine analytical thinking with creative flair and a sharp eye for detail. You’re highly organised, proactive and comfortable managing multiple campaigns at pace, with strong communication and stakeholder‑management skills that help you build positive relationships internally and externally. Above all, you’re collaborative, curious and passionate about connecting audiences with outstanding arts and cultural experiences.
Ready to apply?
To apply click on the 'Apply Now' button below. If there are any issues with the application process, please contact the Barbican Careers team at Careers@barbican.org.uk. Deadline for applications is 23:55 on Wednesday 01 April 2026. The advert may close ahead of this date if a sufficient number of applications is reached - apply early to avoid missing out. Please note that we are unable to accept late applications. We regret that we are unable to provide feedback on your application.
The City of London Corporation want to ensure that everyone has the opportunity to thrive in the work that we do. The City of London Corporation is currently undergoing a programme ensure that our pay and reward practices are competitive and equitable across the whole organisation – and is committed to regularly benchmarking and reviewing pay against external sectors.
As part of our commitment to increasing the diversity of staff within the Barbican we are particularly keen to encourage applications from people from groups that are currently underrepresented, including people from the Global Majority and D/deaf and disabled people. We want to better reflect and understand the communities we exist to serve. We are members of the Disability Confident Scheme and guarantee to interview all disabled candidates who would like to be considered under this scheme and who meet the minimum essential criteria for the role. Please contact us if you require reasonable adjustments as part of the application process.
Growth-Driven Marketing Manager: Website, Email & CRM in City of London employer: Barbican Centre
Contact Detail:
Barbican Centre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth-Driven Marketing Manager: Website, Email & CRM in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in email and digital marketing. This is your chance to demonstrate your creativity and analytical prowess, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the Barbican and its audience. Understand their brand and think about how your experience aligns with their goals. Tailor your responses to show how you can contribute to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on deadlines and apply early to stand out from the crowd.
We think you need these skills to ace Growth-Driven Marketing Manager: Website, Email & CRM in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in email and digital marketing, and show how your skills align with the Barbican's goals. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity: Don’t just list your skills; demonstrate them! Include examples of past campaigns you've worked on, especially those that were data-driven and audience-focused. We love seeing how you’ve used your creative side to engage audiences.
Be Data-Driven: Since this role is all about optimising marketing efforts, make sure to mention any experience you have with analytics tools or CRM platforms. We’re keen to know how you’ve used data to inform your decisions and improve campaign performance.
Apply Early!: Don’t wait until the last minute to submit your application. The deadline is 23:55 on Wednesday 01 April 2026, but we might close applications early if we get enough interest. Apply through our website to ensure your application is considered!
How to prepare for a job interview at Barbican Centre
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your email and CRM marketing knowledge. Familiarise yourself with the latest trends in digital marketing, especially in the arts sector. Be ready to discuss how you've used data to drive results in past campaigns.
✨Showcase Your Creative Flair
Prepare examples of engaging copy you've crafted or successful campaigns you've led. The Barbican values creativity, so think about how you can demonstrate your ability to connect audiences with arts and cultural experiences through your work.
✨Be Data-Driven
Since the role involves analysing performance dashboards, come prepared with insights from your previous roles. Discuss how you've used analytics to inform decision-making and improve campaign effectiveness. This will show that you're not just creative but also strategic.
✨Demonstrate Collaboration Skills
The role requires working closely with various teams, so be ready to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you've built positive relationships with stakeholders to achieve common goals.