At a Glance
- Tasks: Lead marketing strategies to enhance customer experience in retirement living.
- Company: BaptistCare, a leading care organisation dedicated to community support.
- Benefits: Competitive salary, tax-free salary packaging, flexible work arrangements, and health initiatives.
- Other info: Join a purpose-driven team with excellent career development opportunities.
- Why this job: Make a meaningful impact while shaping communities of care.
- Qualifications: Proven marketing leadership and strong understanding of digital strategies.
The predicted salary is between 51750 - 63250 £ per year.
At BaptistCare, we believe everybody deserves to thrive. As one of Australia's leading care and community organisations, we are committed to creating places and communities where people feel connected, valued and supported to live well. We are looking for an experienced and people focused Marketing Manager - Retirement Living to lead the marketing strategy, performance and customer experience across our national retirement living portfolio. This is an exciting opportunity for a commercially minded marketer who is equally passionate about purpose, customer outcomes and developing high performing teams.
About the Role: Reporting to the Head of Marketing, you will lead the development and execution of integrated marketing strategies that drive occupancy, enquiry generation and customer engagement across BaptistCare's Retirement Living portfolio. You will translate customer insights, market trends and business priorities into compelling campaigns and experiences that strengthen our market presence and support sustainable growth. Leading a small, passionate team of marketing specialists, you will balance strategic planning with hands on leadership, ensuring marketing activity delivers measurable outcomes while maintaining alignment with BaptistCare's brand and purpose.
Why Join Us? At BaptistCare, we value our employees and foster a positive, inclusive work environment. We offer competitive salaries, tax-free salary packaging up to $18,550*, discounted gym memberships, and novated car leasing. Enjoy work-life balance with flexible arrangements and additional leave options. Benefit from our health and wellbeing initiatives, including free counselling, spiritual support, and nutrition advice. Advance your career with study assistance and access to learning and development programs and courses like LinkedIn Learning!
About You: You are a confident marketing leader who combines strategic thinking with strong commercial acumen and a customer first mindset. You will bring:
- Success delivering integrated campaigns that drive lead generation, conversion and growth
- Proven experience leading marketing teams across multiple products, locations or markets
- Strong understanding of digital marketing, CRM, content and customer acquisition strategies
- Experience managing agencies, budgets and complex stakeholder relationships
- An ability to translate data and insights into clear business recommendations
- Outstanding communication, influencing and leadership skills
- Experience within retirement living, aged care, seniors living, property or a related sector will be highly regarded.
If you are ready to combine purpose with performance and lead marketing that delivers meaningful impact, we'd love to hear from you. Apply now and help shape communities of care where people can live to their full potential.
About Us: BaptistCare is a leading purpose-led care organisation, guided by our Christian identity and serving people and communities across Australia for more than 110 years. We support people to live better through aged care, home care, retirement living, community services, disability support and housing. We know that life’s challenges can make our world feel smaller. With the right people alongside us, it can feel more connected, supported and hopeful again. That’s what we work towards every day - enriching lives through communities of care. Today, more than 70,000 customers, 12,000 employees and close to 2,000 volunteers are part of our communities across Australia.
Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. The closing date is subject to change without notice. Successful candidates will be subject to a variety of background checks including a national criminal history check, reference checks and, if applicable, WWCC, NDIS worker screening check and a pre-employment medical.
Marketing Manager - Retirement Living employer: BaptistCare
BaptistCare is an exceptional employer that prioritises a supportive and collaborative work culture, offering flexible hybrid working arrangements at our Macquarie Park location. As a Customer Engagement Centre Advisor, you will have the opportunity to make a meaningful impact by helping customers navigate our services, while also benefiting from professional growth opportunities within a purpose-led organisation dedicated to enriching lives through community care.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Retirement Living
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BaptistCare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BaptistCare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BaptistCare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BaptistCare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Retirement Living
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BaptistCare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BaptistCare:Show us that you’ve done your homework! In your application, briefly mention what you admire about BaptistCare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BaptistCare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BaptistCare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BaptistCare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
