At a Glance
- Tasks: Drive client engagement and marketing strategies to boost business growth.
- Company: Join Banyards Consultants, a leading consultancy with a collaborative culture.
- Benefits: Enjoy a competitive salary, excellent benefits, and a supportive work environment.
- Other info: Be part of an Employee Ownership Trust with great career development opportunities.
- Why this job: Make a real impact in a dynamic role that shapes the future of the business.
- Qualifications: Experience in client engagement and marketing, preferably in construction or professional services.
The predicted salary is between 48000 - 72000 £ per year.
Location: Hybrid, London
Salary: £60,000 per annum, plus excellent benefits
Job Type: Permanent, Full Time
For nearly 40 years, Banyards Consultants has delivered expert mechanical and electrical design and commissioning services on some of the UK's most prestigious building projects. Working with architects, project managers, developers, contractors and end-users, we support projects across the commercial, healthcare, education, hotel & leisure, residential, retail and public sectors. With offices in London and Manchester, our work spans the UK.
As a proud Employee Ownership Trust (EOT) business and Gold Investors in People organisation, we're committed to creating a supportive, high-performing environment where our people thrive and have a genuine stake in the success of the business. You'll be part of a collaborative, knowledgeable team where expertise is valued, initiative is encouraged, and everyone plays a role in shaping the future of the business.
We are looking for an enthusiastic and experienced Client Engagement and Marketing Manager to support our sustainable growth. The role focuses on researching and developing new business opportunities, delivering targeted and measurable strategies that strengthen client relationships, and contributing to increased turnover in line with the organisation's three-year growth objectives.
As our Client Engagement and Marketing Manager, your responsibilities will be:
- Working closely with leadership, management, and key stakeholders, shaping and delivering a clear strategic marketing and engagement plan
- Enhancing the company's reputation as a trusted consultancy that clients return to, rely on, and recommend
- Supporting growth across core sectors by undertaking desktop research to identify opportunities, trends and potential clients within industry sectors
- Ensuring Banyards' combined design and commissioning expertise is clearly communicated and positioned
- Positioning Banyard Consultants Limited as the consultancy of choice across core and industry sectors
- Researching sectors, companies and key people for us to target for opportunities
You will have overall responsibility for:
- Client Engagement
- Marketing Strategy & Planning
- Digital Content Management
- Communications, Content & Brand Management
- PR, Media & Awards
- External Supplier & Agency Management
- CRM, Reporting & Performance Monitoring
- Leadership & Management Reporting
- Website management and content
Required Skills and Experience:
- Experience with client engagement and marketing in the construction and professional services sector.
- Have commercial awareness and understanding of market segmentation
- Be experienced in support strategic planning, client engagement, market research, and promotional initiatives.
- Experience in updating websites with knowledge of digital tools such as Google Analytics, Search Console, Looker Studio, Google Ads, and Mailchimp to track and improve campaign performance
- Experienced in managing, and reporting on digital media activity and developing and maintaining organisation's social media presence
- Know how to prepare and distribute email communications, including newsletters and e-shots with experience in optimise digital marketing campaigns across, SEO, GEO, PPC, SEM, email, and display channels
- Knowledge of analysing campaign performance and providing recommendations for improvement
- Proactive client engagement, primarily via phone, to build relationships, maintain connections and identify new opportunities
- Experienced in producing and editing marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong knowledge of preparing presentations, reports, and marketing documents using Microsoft Office
- Experienced in CRMs (Knowledge of Prospect CRM system would be advantageous)
- A Marketing Degree or CIM qualification is advantageous but not essential
- Experienced in configuration and management of CRM systems
- Competent in the use of Microsoft 365 and Adobe Creative Suite
Personal Skills:
- Outgoing and engaging, with a collaborative and supportive approach
- Strong communication skills with the ability to influence and build relationships
- Client-focused mindset with accountability for delivering high-quality outcomes
- Collaborative approach, working effectively across teams and disciplines
- Curious and proactive, using research and insight to inform decisions
- Adaptable and responsive in a fast-paced, evolving environment
- Resourceful and creative, with strong problem-solving ability and practical solutions
- Methodical, with strong diligence and excellent proofreading skills
- Highly organised using experience, initiative and sound judgement to drive decisions and deliver results
- Able to work under pressure and manage multiple priorities in a fast-paced environment
- Strong critical thinking skills and ability to create clear and persuasive marketing collateral
- Strong business acumen with the ability to work effectively to deadlines
- Proactive, willing to put ideas forward and not afraid to take the lead
Candidates with the experience or relevant job titles of: Marketing Campaign Manager, Marketing Lead, B2B Marketing, Senior Marketing Coordinator, Marketing Strategy Manager, Client Engagement Lead, may also be considered for this role.
Client Engagement and Marketing Manager employer: Banyards
Banyards Consultants is an exceptional employer, offering a dynamic hybrid work environment in London where creativity and collaboration thrive. As an Employee Ownership Trust, we empower our team members with a genuine stake in the company's success, fostering a culture of support and professional growth. With a commitment to employee development and a strong focus on sustainability, we provide excellent benefits and opportunities for meaningful contributions to prestigious projects across various sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Client Engagement and Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Banyards and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Banyards are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Banyards on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Banyards. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Client Engagement and Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Banyards. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Banyards:Show us that you’ve done your homework! In your application, briefly mention what you admire about Banyards’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Banyards
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Banyards will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Banyards, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
