1: Client Engagement and Marketing Manager

We’re looking for people to join our team, who want to make a real difference and enhance our business with their expertise. As an Investors in People Gold business, we have a strong focus on career development, training and we are dedicated to making a difference through our environmental and corporate social responsibility programmes.

For nearly 40 years, Banyards Consultants has delivered expert mechanical and electrical design and commissioning services on some of the UK’s most prestigious building projects. Working with architects, project managers, developers, contractors and end-users, we support projects across the commercial, healthcare, education, hotel & leisure, residential, retail and public sectors. With offices in London and Manchester, our work spans the UK. We’re known for being straight-talking, honest and approachable, delivering results our clients trust on time and within budget.

Our Culture

We encourage and reward personal and professional development and welcome career progression. Building your capability and developing your career is good for you and good for us. At Banyards we recognise the commitment our people make, we believe in rewarding commitment by offering great benefits, some of our favourites are shopping discounts, volunteer days, flexible working and funding for work-related training and development. The overarching aim for our Leadership and People Team is to create a great place to work, so you want to join us and stay with us! With ‘Gold’ accreditation from ‘Investors in People’ and regular staff feedback, we have a continual focus on how we can keep making Banyards better. Collaboration and teamwork are a vital part of the Banyards experience, and the way we work together, celebrate together and support each other is a unique part of life at Banyards. Our core values are central to all we do; together, we are:

• Successful People
• Safe People
• Do the right thing
• People Relationship
• People Can Do

What is the role?

We are looking for an enthusiastic and experienced Client Engagement and Marketing Manager to support our sustainable growth. The role focuses on researching and developing new business opportunities, delivering targeted and measurable strategies that strengthen client relationships, and contributing to increased turnover in line with the organisation’s three-year growth objectives. The role supports growth across core sectors while enabling targeted expansion into industry sectors ensuring Banyards’ combined design and commissioning expertise is clearly communicated and positioned and positions Banyard Consultants Limited as the consultancy of choice across core and emerging sectors.

In addition, the role will work closely with internal stakeholders to develop and manage internal and external communications and content, including responsibility for maintaining and updating the company website, publishing content on the intranet, and supporting PR activity that promotes Banyards’ expertise, projects, and people.

What you’ll be doing

• Conducting desktop research to identify and target new and existing organisations, key decision-makers to generate leads and opportunities across building services sectors that procure design, validation, and verification projects.
• Track opportunities and coordinate meetings between prospects and internal teams including scheduling and securing suitable venues where required.
• Monitor industry trends and competitor activity to identify market shifts and unlock new opportunities.
• Plan and deliver targeted business development campaigns informed by market research and sector insights.
• Contribute strategic insight on market trends, competitor activity, and growing sector opportunities to inform growth initiatives.
• Own and lead the development and delivery of the annual marketing and communications strategy and plan, prepared in Reclaro.
• Manage, monitor, and forecast the annual marketing and communications budget, ensuring effective allocation of resources and clear measurement of ROI.
• Coordinate and deliver digital activity across social media (including LinkedIn), website content, email campaigns, online advertising, and thought leadership to enhance engagement and strengthen brand awareness.
• Maintain the company website, ensuring all content remains up to date, including conducting quarterly performance reviews.
• Stay up to date with digital marketing trends and present new ideas to improve campaigns and engagement.
• Develop and deliver clear communications, including written content, editing, and presentations for internal and external stakeholders.
• Create marketing content such as case studies, project profiles, and value propositions that highlight Banyards’ expertise.
• Support internal communications to ensure staff are informed of company achievements and successes.
• Support the delivery of twice-yearly internal company town halls, assisting with content coordination and branding alignment.
• Contribute to the development of pitch decks and tender proposal templates in collaboration with the Leadership, Management, and BOC teams.
• Coordinate, manage, and proofread company submissions for industry awards to enhance brand visibility and credibility.
• Manage and maintain relationships with external marketing suppliers and agencies to ensure delivery of high-quality support.
• Be the owner and manage the (Access) Prospect CRM system, ensuring accurate client intelligence and pipeline data, and leveraging CRM and marketing automation capabilities to support data-driven decision-making.
• Track, analyse, and report on marketing KPIs and ROI, producing detailed performance reports using customer satisfaction surveys and CRM insights.
• Produce marketing reports that track, measure, and analyse performance, incorporating survey data and engagement insights.
• Attend and contribute to monthly management meetings, providing updates on activity, performance, and strategic priorities.

We’d like you to have experience in

• Experience with client engagements and marketing in the construction and professional services sector.
• Have commercial awareness and understanding of market segmentation.
• Be experienced in supporting strategic planning, client engagement, market research, and promotional initiatives.
• Experience in updating websites.
• Knowledge of digital tools such as Google Analytics, Search Console, Looker Studio, Google Ads, and Mailchimp to track and improve campaign performance.
• Experienced in managing, and reporting on digital media activity.
• Experienced in developing and maintaining organisation’s social media presence.
• Know how to prepare and distribute email communications, including newsletters and e-shots.
• Have experience in optimising digital marketing campaigns across SEO, GEO, PPC, SEM, email, and display channels.
• Knowledge of analysing campaign performance and providing recommendations for improvement.
• Experienced in producing and editing marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong knowledge of preparing presentations, reports, and marketing documents using Microsoft Word, Excel, and PowerPoint.
• Experienced in CRMs.

We’d also like you to have

• Professional, outgoing, personable, and engaging approach when collaborating with colleagues and external stakeholders.
• Strong communication skills with the ability to influence and build relationships.
• Strong business acumen with a client-focused mindset with accountability for delivering high-quality outcomes.
• A natural collaborator who works effectively across teams and disciplines.
• Curious and proactive, using research and insight to inform decisions.
• Adaptable and able to work under pressure and manage multiple priorities in a fast-paced environment.
• Highly collaborative leadership style, responding effectively to changing priorities.
• Resourceful and creative, with strong problem-solving ability and practical solutions.
• Methodical, with strong diligence and excellent proofreading skills.
• Highly organised and initiative-taking, using experience and sound judgement to drive decisions and deliver results.
• Strong critical thinking skills and ability to create clear and persuasive marketing collateral.
• Proactive, willing to put ideas forward and not afraid to take the lead.

Qualifications

• A Marketing Degree or CIM qualification is advantageous but not essential.
• Strong marketing experience, including at least 5 years in marketing management.
• Willingness to participate in ongoing Continuous Professional Development (CPD).
• Experienced in configuration and management of CRM systems.
• Competent in the use of Microsoft 365.
• Competent in the use of Adobe Creative Suite.

Your Future

A real opportunity to work with a collaborative and motivated team, employer and blue-chip clients. A fantastic environment in which to work combined with genuine opportunity to create your role and grow whilst being recognised, rewarded, inspired, and working with friendly colleagues.

Our Commitment to Inclusion: We’re dedicated to creating a workplace where everyone feels valued and included. As an equal opportunity employer, we welcome individuals from all backgrounds, experiences, and perspectives. We believe that diversity drives innovation and excellence, and we strive to build a culture of respect, fairness, and opportunity for all.

Reasonable Adjustments: If you require any adjustments to support you during our recruitment process, please let us know. We’re more than happy to assist.