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- Tasks: Lead a global sales team and drive commercial performance in RF systems.
- Company: Established tech leader in RF systems with strong growth and innovation.
- Benefits: Competitive salary, bonus scheme, company car, and generous holiday allowance.
- Other info: Dynamic role with travel opportunities and excellent career growth potential.
- Why this job: Shape the future of a growing company and make a real impact in tech.
- Qualifications: 10+ years in technical B2B sales, ideally in high-tech sectors.
The predicted salary is between 80000 - 100000 £ per year.
Our client is an established technology business and industry leader in RF systems — serving customers across satcom, broadcast, defence and telecoms markets worldwide. Following strong, consistent growth (revenues up over 70% in two years), they are creating a new Sales Director role to own global commercial performance and shape the next chapter of their international expansion.
- Lead a distributed BDM team across UK/EMEA, APAC and the US — coaching, setting direction and driving consistent commercial rhythm.
- Own revenue, gross profit and margin performance for the RF Communications and Test product lines globally.
- Build commercial capability in the US, the largest growth market (~$6m and rising).
- Redesign and strengthen the global channel and VAR partner network.
- Embed Salesforce as a live management tool, improving forecasting and pipeline discipline.
- Collaborate cross-divisionally on system-level opportunities within a broader technology group.
- Travel to key customers and trade shows — this is a visible, field-engaged role (4–5 shows/year).
10+ years in technical B2B sales, ideally in defence, aerospace, telecoms, RF, photonics, test & measurement or adjacent high-technology sectors.
- Commercial confidence: margin awareness, pricing discipline, forecasting fluency.
- Direct RF over fibre experience is a bonus, not a requirement.
The sales team has clear direction, accountability and rhythm. Partners perform as genuine extensions of the sales team, not loose resellers.
Competitive salary with genuine scope for growth as the role develops:
- Bonus scheme
- Company car or car allowance
- Share Incentive Plan
- Pension
- 4x life assurance
- 25 days holiday + bank holidays, with buy/sell option
- Employee Assistance Programme, wellbeing app, cycle-to-work scheme
Sales Support/Director to Director in Swindon employer: Banner Lane
Contact Detail:
Banner Lane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Support/Director to Director in Swindon
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at trade shows. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a meeting or a coffee chat with someone from the company. This gives you a chance to demonstrate your knowledge and passion for RF systems and sales.
✨Tip Number 3
Prepare for those interviews by diving deep into the company’s products and market position. We want you to be able to discuss how you can drive revenue and build commercial capability in the US — show them you mean business!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Sales Support/Director to Director in Swindon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in technical B2B sales and any relevant sectors like defence or telecoms. We want to see how your background aligns with our client's needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your commercial confidence and how you can drive revenue growth. Let us know why you're excited about this Sales Director role and how you can contribute to the team.
Showcase Your Leadership Skills: Since this role involves leading a distributed team, make sure to highlight your coaching and direction-setting abilities. We’re looking for someone who can inspire and drive performance across different regions!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Banner Lane
✨Know Your Numbers
Make sure you’re familiar with the key metrics related to sales performance, such as revenue growth and margin awareness. Be ready to discuss how you've driven these metrics in your previous roles, especially in technical B2B sales.
✨Showcase Your Leadership Skills
Since this role involves leading a distributed team, prepare examples of how you've successfully coached and directed teams in the past. Highlight your experience in setting clear goals and maintaining a consistent commercial rhythm.
✨Understand the Market Landscape
Research the RF systems market and be prepared to discuss trends, challenges, and opportunities. Knowing the competitive landscape will show that you’re not just a sales expert but also a strategic thinker who can contribute to the company’s international expansion.
✨Be Ready for Technical Discussions
Brush up on your knowledge of RF communications and test product lines. Even if direct experience isn’t required, demonstrating a solid understanding of the technology will help you stand out as a candidate who can engage with both customers and internal teams effectively.