Social Media Lead in Leeds

This is an exciting opportunity to shape and drive the social media strategy for one of the most respected financial institutions in the world. The Social Media Lead will manage and deliver all social media activities, ensuring cohesive and engaging content across our platforms, and will lead a dedicated team to enhance our online presence and community engagement. This is a people management role. You will be responsible for day-to-day management of the team and for defining roles and responsibilities. You will develop your team through sharing information effectively, coaching and communicating a clear vision to ensure that your staff are productive, engaged and motivated to deliver the area's aims. This will include setting clear goals and smart stretching objectives that are aligned to those of the team, division and directorate. You will also be responsible for managing all staff-related matters that may arise including performance, absence and sickness.

Key Responsibilities:

• Develop, refine and implement a comprehensive social media strategy across all the Bank of England social media channels (Instagram, LinkedIn, Facebook, TikTok, Threads, Reddit, X, YouTube, etc).
• Oversee the creation, scheduling, and publication of engaging content that aligns with the Bank's mission and values.
• Lead and co-ordinate a team of social media professionals - directly or via matrix management - including Social Media Managers, Museum Digital Engagement Officer, and Content Creators.
• Coordinate with other departments, including the Campaigns team, Strategy, Press Office and Content team, to ensure a unified approach to content and messaging.
• Monitor social media trends, identify opportunities for engagement, and manage the Bank's online reputation.
• Manage the tools to effectively deliver social media (such as Sprout Social, Hootsuite, etc).
• Analyse social media performance metrics and generate regular reports to inform strategy adjustments and demonstrate the impact of social media activities.
• Enhance community management practices to foster positive interactions and engagement with our audience.

Key Requirements:

Minimum Criteria

• Proven experience in a senior social media role, ideally within a large organisation or public institution.
• Strong strategic thinking and the ability to translate organisational goals into effective social media strategies.
• In-depth knowledge of our core social media platforms: Instagram, LinkedIn, Facebook, TikTok, Threads, Reddit, X, YouTube, etc.
• Excellent leadership and team management skills, with the ability to inspire and develop a diverse team.
• A passion for creating innovative content and the ability to work with production experts including designers and video makers.

Essential Criteria

• Experience or knowledge in running successful paid social media campaigns (i.e. LinkedIn, Meta, Google Ads).
• Strong analytical skills and experience with social media analytics tools to measure and report on performance.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively across departments.

Desirable Criteria

• A proactive and innovative approach to social media, with a keen eye for emerging trends, channels, and opportunities.
• Understanding of the financial sector or public institutions is desirable but not essential.

Our Approach to Inclusion

The Bank values diversity, equity and inclusion. We play a key role in maintaining monetary and financial stability, and to do that effectively, we believe we need a workforce that reflects the society we serve. At the Bank of England, we want all colleagues to feel valued and respected, so we're working hard to build an inclusive culture which supports people from all backgrounds and communities to be at their best at work. We celebrate all forms of diversity, including (but not limited to) age, disability, ethnicity, gender, gender identity, race, religion, sexual orientation and socioeconomic status. We believe that it’s by drawing on different perspectives and experiences that we’ll continue to make the best decisions for the public. We welcome applications from individuals who work flexibly, including job shares and part time working patterns.

Salary and Benefits Information

This role offers a salary of, Leeds: £46,320 - £52,110 and London: £51,440 - £57,870. In addition, we also offer a comprehensive benefits package.

• Currently a non-contributory, career average pension giving you a guaranteed retirement benefit of 1/80th of your annual salary for every year worked.
• A discretionary performance award based on a current award pool.
• An 8% benefits allowance with the option to take as salary or purchase a wide range of flexible benefits.
• 26 days’ annual leave with option to buy up to 12 additional days through flexible benefits.
• Private medical insurance and income protection.

National Security Vetting Process

Employment in this role will be subject to the National Security Vetting clearance process and the passing of additional Bank security checks in accordance with the Bank policy.

The Application Process

This role closes on 27th August 2026. Please apply online, ensuring that you complete your work history and answer ALL the application questions fully and in detail as your application will not be considered if all mandatory questions are not fully completed.