Senior UK Recruitment Marketing Officer (Maternity Cover)

Applications are invited for the full‑time, fixed‑term maternity cover post in the Recruitment Marketing Team. The successful candidate will strengthen our approach to student recruitment and, as part of a sector‑leading team, will coordinate and produce high‑quality marketing content and materials to build relationships with prospective students throughout the recruitment journey. The role includes coordinating undergraduate and postgraduate course information for prospective students.

The candidate will be educated to degree level (or have equivalent experience) and will be a confident communicator with excellent copywriting, proofreading, and editing skills. Experience coordinating and producing marketing material, strong organisational skills, and an understanding of the University's target audiences are essential. Fluency in Welsh is required. The role is based on campus at Bangor, with flexibility to work remotely within the UK.

Purpose of the Job

Develop and manage a range of content that creatively and effectively tells the brand story of Bangor University in a student recruitment context. Lead the development of online content that supports the student recruitment journey across written narrative, video, and photography, designed for use across a variety of on‑ and offline media and tailored to specific audiences. Coordinate the updating and development of course information online, supporting the University to raise awareness of who and what Bangor University is for a Welsh, English, and wider UK audience.

Responsibilities

• Create a Content Development Plan to meet the University's recruitment marketing needs.
• Co‑ordinate and update undergraduate and postgraduate course information for use on the University website and external course‑listing sites such as UCAS.
• Develop visual content, including video and photographic material, aligned with the University's Corporate Identity.
• Produce creative content for recruitment campaigns, ensuring relevance and engagement across print and digital media.
• Work with external agencies to plan, develop and deliver marketing material in a range of formats.
• Build strong working relationships with colleagues in Communications, Recruitment and International to support integrated content delivery.
• Work with alumni colleagues to develop plans and content celebrating alumni success.
• Develop and manage the University's content asset library.
• Work with colleagues to develop digital assets for use in recruitment and marketing.
• Manage external agencies delivering design, production or related creative services.
• Report regularly on the performance of digital assets and use insights to improve outcomes.
• Produce content in Welsh and English, ensuring a Welsh‑First approach to Welsh versions.
• Research audience content needs and analyse how messaging is received and interpreted.
• Present findings to senior managers.
• Manage budgets and staff as required.
• Monitor sector trends and competitor activity relating to marketing content.
• Support the University's Clearing process as part of the wider recruitment team.
• Represent the University at UK recruitment events, UCAS fairs and presentations.
• Travel within the UK where required.
• Support Dynamic Working by working from home where appropriate.
• Undertake any other duties commensurate with the role.

Other Duties and Responsibilities

• Participate in performance review and developmental activities.
• Comply with the University's equal opportunities policies, Dignity at Work, Study Policy and Welsh Language Scheme.
• Adopt a general and legal duty of care in relation to health, safety and wellbeing, taking all reasonable steps to ensure a safe and healthy working environment for staff, students and visitors.
• Comply with all applicable health and safety policies, procedures and risk assessments.
• Adhere to relevant legal and financial policies and procedures and be aware of responsibilities in terms of the legal requirements of the post.

Person Specification

Qualifications and Training

• Essential: Educated to degree level in a related subject, or able to demonstrate equivalent relevant experience or qualification.
• Desirable: Evidence of continuing professional development.

Experience and Knowledge

• Essential: Proven experience in a content development role with evidence of positive impact on brand awareness and engagement.
• Experience developing content across multiple channels, including content tailored for Welsh‑speaking audiences.
• Experience writing content in multiple formats, including long‑form and short‑form copy, and producing video and photographic content.
• Experience managing video and photographic shoots for high‑quality outputs.
• Experience managing creative agencies.
• Experience setting up and running systems for storing and managing content.
• Desirable: Experience of content development in a large, complex organisation.
• Experience in a similar role within higher education.

Skills and Abilities

• Essential: Ability to speak and write Welsh fluently in a wide variety of situations.
• Highly organised, with strong project management skills and the ability to meet targets.
• Creative and innovative thinker, able to generate and deliver strong ideas.
• Able to identify compelling stories and use them effectively across multiple channels.
• Skilled in Adobe InDesign, Photoshop and Illustrator, content‑management systems and video‑editing suites.
• Can build strong internal working relationships and collaborate effectively.
• Can use data and market intelligence to inform marketing decisions.
• Can work independently and as part of a team.
• Desirable: Experience handling difficult negotiations internally and externally.

General

The University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds. We promote the use of the Welsh language through our progressive Welsh Language Policy and are committed to equality of opportunity. All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.