At a Glance
- Tasks: Create engaging marketing content to attract prospective students and enhance brand awareness.
- Company: Join Bangor University, a vibrant institution with a rich history and diverse student body.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Fluency in Welsh is essential; dynamic team environment with excellent career development prospects.
- Why this job: Make a real impact on student recruitment while showcasing your creativity and communication skills.
- Qualifications: Degree level education or equivalent experience, with strong copywriting and organisational skills.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Applications are invited for the full‑time, fixed‑term maternity cover post in the Recruitment Marketing Team. The successful candidate will strengthen our approach to student recruitment and, as part of a sector‑leading team, will coordinate and produce high‑quality marketing content and materials to build relationships with prospective students throughout the recruitment journey. The role includes coordinating undergraduate and postgraduate course information for prospective students.
The candidate will be educated to degree level (or have equivalent experience) and will be a confident communicator with excellent copywriting, proofreading, and editing skills. Experience coordinating and producing marketing material, strong organisational skills, and an understanding of the University's target audiences are essential. Fluency in Welsh is required. The role is based on campus at Bangor, with flexibility to work remotely within the UK.
Purpose of the JobDevelop and manage a range of content that creatively and effectively tells the brand story of Bangor University in a student recruitment context. Lead the development of online content that supports the student recruitment journey across written narrative, video, and photography, designed for use across a variety of on‑ and offline media and tailored to specific audiences. Coordinate the updating and development of course information online, supporting the University to raise awareness of who and what Bangor University is for a Welsh, English, and wider UK audience.
Responsibilities- Create a Content Development Plan to meet the University's recruitment marketing needs.
- Co‑ordinate and update undergraduate and postgraduate course information for use on the University website and external course‑listing sites such as UCAS.
- Develop visual content, including video and photographic material, aligned with the University's Corporate Identity.
- Produce creative content for recruitment campaigns, ensuring relevance and engagement across print and digital media.
- Work with external agencies to plan, develop and deliver marketing material in a range of formats.
- Build strong working relationships with colleagues in Communications, Recruitment and International to support integrated content delivery.
- Work with alumni colleagues to develop plans and content celebrating alumni success.
- Develop and manage the University's content asset library.
- Work with colleagues to develop digital assets for use in recruitment and marketing.
- Manage external agencies delivering design, production or related creative services.
- Report regularly on the performance of digital assets and use insights to improve outcomes.
- Produce content in Welsh and English, ensuring a Welsh‑First approach to Welsh versions.
- Research audience content needs and analyse how messaging is received and interpreted.
- Present findings to senior managers.
- Manage budgets and staff as required.
- Monitor sector trends and competitor activity relating to marketing content.
- Support the University's Clearing process as part of the wider recruitment team.
- Represent the University at UK recruitment events, UCAS fairs and presentations.
- Travel within the UK where required.
- Support Dynamic Working by working from home where appropriate.
- Undertake any other duties commensurate with the role.
- Participate in performance review and developmental activities.
- Comply with the University's equal opportunities policies, Dignity at Work, Study Policy and Welsh Language Scheme.
- Adopt a general and legal duty of care in relation to health, safety and wellbeing, taking all reasonable steps to ensure a safe and healthy working environment for staff, students and visitors.
- Comply with all applicable health and safety policies, procedures and risk assessments.
- Adhere to relevant legal and financial policies and procedures and be aware of responsibilities in terms of the legal requirements of the post.
- Essential: Educated to degree level in a related subject, or able to demonstrate equivalent relevant experience or qualification.
- Desirable: Evidence of continuing professional development.
- Essential: Proven experience in a content development role with evidence of positive impact on brand awareness and engagement.
- Experience developing content across multiple channels, including content tailored for Welsh‑speaking audiences.
- Experience writing content in multiple formats, including long‑form and short‑form copy, and producing video and photographic content.
- Experience managing video and photographic shoots for high‑quality outputs.
- Experience managing creative agencies.
- Experience setting up and running systems for storing and managing content.
- Desirable: Experience of content development in a large, complex organisation.
- Experience in a similar role within higher education.
- Essential: Ability to speak and write Welsh fluently in a wide variety of situations.
- Highly organised, with strong project management skills and the ability to meet targets.
- Creative and innovative thinker, able to generate and deliver strong ideas.
- Able to identify compelling stories and use them effectively across multiple channels.
- Skilled in Adobe InDesign, Photoshop and Illustrator, content‑management systems and video‑editing suites.
- Can build strong internal working relationships and collaborate effectively.
- Can use data and market intelligence to inform marketing decisions.
- Can work independently and as part of a team.
- Desirable: Experience handling difficult negotiations internally and externally.
The University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds. We promote the use of the Welsh language through our progressive Welsh Language Policy and are committed to equality of opportunity. All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.
Senior UK Recruitment Marketing Officer (Maternity Cover) in Bangor employer: Bangor University
Contact Detail:
Bangor University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior UK Recruitment Marketing Officer (Maternity Cover) in Bangor
✨Tip Number 1
Networking is key! Reach out to people in the industry, attend events, and connect with alumni from Bangor University. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, whether in interviews or networking events, bring along examples of your work. A portfolio showcasing your marketing content can really make you stand out.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Bangor University, and express your interest in potential opportunities. Sometimes, they might have roles that aren’t even advertised yet!
✨Tip Number 4
Utilise our website! Apply through StudySmarter’s platform to streamline your application process. It’s designed to help you showcase your skills effectively and get noticed by recruiters.
We think you need these skills to ace Senior UK Recruitment Marketing Officer (Maternity Cover) in Bangor
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your copywriting, proofreading, and editing skills in your application. We want to see how you can create engaging content that resonates with prospective students!
Tailor Your Content: When applying, tailor your written content to reflect our target audiences. Show us that you understand the importance of a Welsh-First approach and how to engage both Welsh and English speakers.
Be Organised: Demonstrate your strong organisational skills in your application. We love candidates who can manage multiple projects and deadlines effectively, so share examples of how you've done this in the past!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our Recruitment Marketing Team.
How to prepare for a job interview at Bangor University
✨Know Your Audience
Before the interview, take some time to research Bangor University and its target audiences. Understand what prospective students are looking for and how the university positions itself in the market. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
Since the role involves developing high-quality marketing content, be prepared to discuss your creative process. Bring examples of past work, whether it's written content, videos, or photography. Highlight how your contributions have positively impacted brand awareness and engagement.
✨Demonstrate Strong Communication Skills
As a confident communicator, you'll need to showcase your copywriting and editing skills during the interview. Be ready to discuss how you approach writing for different formats and audiences, especially in both Welsh and English. Practise articulating your thoughts clearly and concisely.
✨Prepare for Practical Scenarios
Expect to face practical questions or scenarios related to content development and project management. Think about how you would create a content development plan or coordinate a marketing campaign. Being able to demonstrate your organisational skills and ability to meet targets will set you apart.