Enquiry Management Officer in Bangor

Job Number

BU03971

School/Department

Marketing, Communications and Recruitment

Grade

6

Contract Duration

24 months

Responsible to

UK Recruitment Marketing Manager

Overview

Founded in 1884, Bangor University today is a thriving, forward‑looking institution offering excellent opportunities. Around 10,000 students currently study with us, and our teaching and research are grouped into ten academic Schools. Bangor University has been named the top university in Wales in the 2026 University Compare Rankings and ranked 15th in the UK. Bangor University has also been ranked in TIME’s World’s Top 400 Universities 2026, reaching 360th place globally and one of only two Welsh universities recognised in the league table.

The Project

This post is based within the UK Recruitment Marketing team, part of the University’s UK Recruitment and Admissions department. The UK Recruitment Marketing department sits within a wider directorate covering marketing, student recruitment and admissions, international, alumni relations and development, and communications.

Purpose of the Job

To co‑ordinate a range of enquiry management activities and initiatives to meet student recruitment targets in line with the University’s Student Recruitment Strategy. Working within a busy UK Student Recruitment and Marketing environment, to lead and continually improve the University’s UK student recruitment enquiry services across multiple channels, ensuring a high‑quality, consistent, and customer‑focused experience.

Main Duties and Responsibilities

• Work closely with colleagues within the UK Recruitment Marketing team with the development, implementation and continual improvement of enquiry management protocols, call scripts, FAQs, and knowledge base content.
• Respond to enquiries from prospective students, applicants, parents, advisors, and other stakeholders via email, phone, live chat, digital engagement platforms, and in person.
• Record and track enquiries, ensuring records are accurate and up‑to‑date. Triage and respond to enquiries appropriately, escalating complex or specialist queries to the relevant colleagues or teams to ensure accurate and timely resolution.
• Oversee the day‑to‑day operation of student recruitment‑related enquiry services to ensure service standards are met.
• Produce high‑quality and inspirational customer‑facing marketing content to support enquiry management, ensuring that the content produced reflects the University’s marketing and brand strategies, and complements/supports other marketing and recruitment activities and material.
• Work with colleagues and external partners to support and maintain digital engagement activities on higher education student engagement and recruitment platforms.
• Responsible for setting up and running outbound call campaigns and supporting call centre activity, including co‑ordination with student ambassadors to contact enquirers/applicants to optimise conversion performance.
• Provide training, guidance, and support to Enquiry Assistants and other staff responding to student recruitment‑related enquiries.
• Monitor and report on enquiry volume, response times, customer satisfaction and common themes. Produce regular reports for senior officers/managers.
• Analyse enquiry trends to identify gaps in information, improve processes and inform UK recruitment marketing and communications.
• Maintain confidentiality and ensure compliance with data protection (GDPR), safeguarding and University policies when handling personal data.
• Liaise with colleagues across departments (e.g. admissions and recruitment, College/academic School marketing, web team) to keep enquiry information up to date and accurate.
• Contribute to UK recruitment and conversion campaigns by ensuring enquiry responses support marketing objectives.
• Stay up to date with developments across the HE sector to ensure awareness of competitor behaviour and to respond accordingly.
• Other general duties, such as taking part in Open Days, Recruitment Events, HE Fairs, etc., as deemed necessary.
• This is not a comprehensive list of duties, and the person appointed will be expected to take on other responsibilities and duties as required by their line manager.

Other Duties and Responsibilities

• The post holder will be expected to participate in performance review and developmental activities.
• The post holder will be expected to comply with the University's equal opportunities policies, Dignity at Work and Study Policy and the University’s Welsh Language Scheme.
• The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for themselves and for other members of staff, students and visitors affected by their actions or inactions.
• The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
• The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their post.

Person Specification

Education/Qualification

Essential

• Educated to A level or NVQ level 4 in an appropriate subject (e.g. marketing, communications) or possess significant equivalent experience (e.g. customer service, enquiry management, student recruitment, admissions).

Desirable

• Undergraduate degree in a relevant subject area.
• Evidence of continuing professional development.

Experience/Knowledge/Skills

Essential

• The ability to speak and write English and Welsh fluently in a wide variety of situations is essential for this post.
• Experience in enquiry management, customer service, or student recruitment in HE or a similar sector.
• Recent experience working in a customer service environment and creating customer‑facing marketing or promotional content across a range of digital and communication channels.
• Excellent interpersonal and communication skills (written and verbal), with strong writing, proof‑reading and editing skills, as well as a keen eye for detail and the ability to adapt messages appropriately for different audiences.
• Experience of working with enquiry management systems and software, CRM system, call management system and databases, or similar.
• Strong IT skills, including use of email, digital engagement tools, databases, Microsoft Office and customer service/enquiry management systems.
• The ability to collate and interpret data, produce reports, and recommend improvements.
• Experience of working within GDPR, data protection, and compliance frameworks, supported by a strong knowledge and understanding of their application to enquiry management.
• Strong organisational skills, including the ability to multitask, prioritise and show attention to detail as well as accuracy when handling information and data.
• A confident, enthusiastic, and motivated communicator who is able to work under pressure, meet deadlines, and work both independently and as part of a team, while remaining flexible and resilient with the ability to stay calm and effective in fast‑paced, high‑pressure environments.
• Able and flexible enough to work the hours required, which will include evening and weekend work.

Desirable

• Experience of working in higher education in a similar role or student recruitment/admissions.
• Knowledge of UK qualifications and university admissions processes.
• Proven ability to design and implement processes, scripts and service protocols. Understanding of marketing and recruitment cycles.
• Experience of supervising or training colleagues.

General

We are a member of Advance HE's Athena SWAN Gender Equality charter and hold a Silver award in recognition of our commitment to and progress towards gender equality within the University's policies, practices, and culture.

The University has recently achieved a Race Equality Charter Bronze award reflecting our commitment to building an inclusive and equitable society for black, Asian and minoritised ethnic staff.

We are proud to be a Disability Confident employer.

All members of staff have a duty to ensure their actions are in line with the overall environmental aims of the University and minimise their environmental impact.

All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.