Senior Product Marketing Manager

Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers. The world’s largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.

In this product marketing role, you will be responsible for creating the product promise, managing the product offer, and communicating the product propositions that differentiate the Bango Digital Vending Machine (DVM), focusing on the reseller. You will lead every aspect of the product journey – from market analysis, proposition development, market positioning, naming, pricing, understanding the competitive landscape and external communications. The goal is to create a market-winning product for resellers.

Responsibilities

• Create, manage and communicate the Bango Digital Vending Machine propositions for resellers, showing why Bango products help them win in the market.
• Work with product management, sales and marketing colleagues, to ensure alignment across the business to the product promise in the market.
• Develop industry know-how, with competitive and customer landscapes, to shape our winning products and marketing programs.
• Drive Bango product strategy and product roadmaps, capturing insights from market data and first hand from customers.
• Develop product marketing assets and narratives for Bango sales including positioning, pricing, messaging, pitch decks, demonstrations, training and general sales enablement.
• Contribute to product marketing campaigns (with the broader Marketing team) by supporting creatives and channel strategy to showcase our product values to prospects, partners, and customers.
• Be a spokesperson for your products in front of customers and prospects, media and analysts, investors and partners.

You have a strong interest in the subscriptions markets in which Bango operates, you will develop deep knowledge of those market dynamics, you can become a product champion and leader. The ability to develop product propositions, to experiment in the market and refine your propositions, ensuring Bango extends its market leadership. You are an influencer, capable of engaging a wide spectrum of people in the business and partners outside of Bango to enable you to be successful.

Qualifications

• 7+ years product marketing experience, including launching new products and building foundational assets, such as defining the proposition, market positioning, messaging, and sales collateral.
• Experience with sales enablement, including creating assets and training materials, making sales successful with your products.
• Must be a self-starter capable of applying your own experience and curiosity to deliver on job role, and must embrace a collaborative, transparent and team based working environment.
• Degree level education or equivalent practical experience.
• High energy and self-motivated personality that is fuelled by success and opportunity.
• This is an incredibly busy role – you will need unlimited energy, a sharp intellect, strong communication skills and the ability to persuade customers, colleagues and the market at large to follow your lead.
• Knowledge of subscription landscape and of SaaS platform propositions.
• Experience of working in or selling to mobile operators.
• Experience working in global markets, especially USA, Europe, Asia.
• Excellent project and time management skills, especially the ability to stay organized and prioritize across many activities in a fast-changing environment.
• Ability to collaborate with a wide range of stakeholders from many teams, time zones, and functions.
• Self-starter, comfortable with ambiguity, and ability to think strategically while paying careful attention to details.
• Thought leader with excellent written and verbal communication skills.
• Creative thinker able to drive innovation across your product and its marketing direction.

A friendly, informal working environment. Your own Bango buddy – to help you settle in. Bendi-time (flexible working hours). Choose your own headphones, keyboard.