Business Development Manager, Custom Installation - Greater London

We are looking for a commercially driven Business Development Manager to develop and grow our Custom Installation business across Greater London. As part of our Company-Owned Store organisation, you will partner closely with our retail teams to identify, develop, and convert project opportunities across both residential and commercial sectors. Leveraging the strength of the Bang & Olufsen brand and our London store network, you will build relationships with custom installers, architects, interior designers, developers and hospitality operators to drive sustainable business growth. This is a highly visible role that combines business development, project sales and relationship management, helping to establish Bang & Olufsen as the preferred luxury audio partner for premium residential and commercial projects throughout London.

Key responsibilities

• This position will develop and execute a growth strategy for the London market, working closely with our retail teams and industry partners to identify, generate, and convert new business opportunities.
• Develop and implement a local Custom Installation strategy aligned with business objectives and growth targets.
• Generate new business opportunities across the residential and commercial sectors.
• Build and maintain strong relationships with custom installers, architects, interior designers, developers, hospitality operators and other key stakeholders.
• Partner closely with our London store teams to maximise lead generation and project conversion opportunities.
• Manage opportunities from initial engagement through specification, quotation, negotiation and project completion.
• Deliver against agreed sales, profitability and pipeline targets.
• Negotiate pricing, terms and commercial agreements within agreed guidelines.
• Support clients and partners with product specification and solution design to ensure the optimal application of Bang & Olufsen products and solutions.
• Maintain accurate pipeline management, forecasting and reporting through relevant business systems.
• Monitor competitor activity, market trends and industry developments, adapting commercial strategies when required.
• Promote successful project outcomes and best practices internally and externally where appropriate.

What you bring

• A proven track record in business development, consultative sales or project-based sales, ideally within the custom installation, AV integration, luxury residential, technology, design or hospitality sectors.
• Proven success in winning and developing new B2B business.
• Experience managing multiple stakeholders across complex sales cycles.
• Strong relationship-building skills and an ability to establish credibility with industry professionals.
• Existing relationships within the custom installation, AV integration, architecture, interior design or property development community would be advantageous.
• Strong commercial acumen and negotiation skills.
• Experience managing projects from opportunity identification through to completion.
• Technical curiosity and confidence discussing integrated technology solutions.
• Excellent organisational, planning and time management skills.
• Strong analytical skills with the ability to make data-driven decisions.
• A collaborative, proactive and entrepreneurial approach.
• Fluency in English, both written and spoken.

What we offer

As part of our UK & Ireland Company-Owned Store organisation, you will report to the Store Manager for our flagship Mayfair store and work closely with Head of COCO, UK & Ireland and our other store teams across London, as well as local and global Bang & Olufsen stakeholders. With around 1,200 employees from over 55 countries, Bang & Olufsen is an agile, inclusive company where flexibility, open communication, and mutual respect are part of our culture. For more than 100 years, we have created luxury audio products that combine beautiful sound, timeless design, and unrivalled craftsmanship. Our headquarters in Struer, Denmark, alongside our international offices, showcases our commitment to innovation in delivering unforgettable audio experiences.

Compensation: Comprehensive salary and benefits package.

Location: London, UK

Start date: As soon as possible.

Travel: Approx. 20%

How to apply

Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 11th September 2026. We encourage you to apply as soon as possible; this advert could be close before the stated deadline if we receive a high volume of applications.

At Bang & Olufsen, we hire based on merit and welcome applicants from all backgrounds. Please focus your application on your skills, experience, and qualifications and refrain from including personal information such as photographs. We’re committed to a diverse, inclusive workplace where everyone can thrive, so if you see potential in yourself, even without meeting every requirement, we encourage you to apply.

If you want to know more about the position, you are welcome to contact our Global Head of TA, Grant Stevens-Bulmer on GRSB@bang-olufsen.dk. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.