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- Tasks: Manage client accounts across various Paid Media channels and drive performance.
- Company: Banc is a dynamic Digital Marketing agency with a diverse client base since 2009.
- Benefits: Enjoy hybrid work, private health cover, extra leave, and regular team events.
- Why this job: Gain ownership of accounts, work with top brands, and develop your skills in a supportive environment.
- Qualifications: 2+ years in Paid Media, excellent communication, Google Ads certified, and strong analytical skills.
- Other info: Join a vibrant team in Manchester with high-spec equipment and a focus on personal development.
The predicted salary is between 36000 - 60000 £ per year.
We’re on the lookout for a passionate and talented Senior Paid Media executive to take up a key role within our team; who has a love for all things Paid, and a drive to work with clients to help them achieve their business goals.
From PPC to Social, the ideal candidate will have experience across a range of Paid Media channels – and be well-versed in how to utilise different strategies successfully to drive positive performance against client KPIs. This role would suit a Paid Media professional with at least a couple of years’ experience, who is looking to gain more ownership of accounts, and work across a variety of industries, channels and platforms.
Responsibilities
- Directly managing a selection of client accounts across Search, Shopping, Display, and Social channels.
- Creating personalised account project plans, budget recommendations and reports to drive value to the account.
- Work closely with clients, to ensure the account actions, strategy and recommendations are matching the core focus for their business.
- Monitoring performance within client accounts and providing analysis and investigation.
- Ensuring correct tracking and attribution is in place for Paid Media activity – and taking responsibility for adding this where required.
- Attending weekly calls and updating clients on progress, performance and ongoing account activity.
- Closely managing and monitoring media budgets across the client base and conducting month-end reconciliation and administration.
- Taking an active role in your own personal development – identifying knowledge gaps and supporting skill diffusion within the team.
- Acting as a role model and champion for the Paid Media team both internally and externally – continually suggesting new ideas and improvements to enhance our product and benefit client performance.
- Representing the team within our strategy review process; sharing performance information, opportunities, and working with other channel teams to ensure alignment.
Requirements
- At least 2 years’ experience managing Paid Media campaigns – either in an agency or in-house.
- Has proven experience of owning account optimisations, reports and performance.
- Excellent communication skills, with the ability to clearly explain complex situations in a caring degree of detail for different audiences.
- Up-to-date Google Ads certifications.
- Experienced in using all major ad platforms – as well as Google Analytics, Google Data Studio and Supermetrics.
- Comfortable working across Search, Display and Social channels — with a solid grasp of how to utilise each to reach and acquire customers at different journey touchpoints.
- A clear understanding of digital marketing practices across B2C and B2B business models, and how they differ.
- An analytical thinker who is highly organised, with excellent communication skills and attention to detail.
- Advanced Microsoft Excel skills – comfortable using a range of formulas (you know your VLOOKUPs from your SUMIFs).
- A ‘can-do’ attitude and ambition to continually step outside your comfort zone, trialing new ideas and ways of working.
Working with us
Banc is an established, progressive and dynamic Digital Marketing agency with a large and varied collection of clients. From household name brands to specialist service providers, our client base encompasses a wide range of B2B and B2C industries.
Based in Trafford, Manchester, we have been providing leading Digital Marketing services since 2009. From a team of two, the Banc team now includes 30+ carefully selected Digital Marketing professionals who are dedicated to staying at the cutting edge of their respective disciplines.
- Hybrid working policy (3 days in the office with flexitime)
- Private health and dental cover
- 23 days annual leave (+1 additional day per year of service up to a max of 3)
- Charity volunteering day off
- Company pension
- TechScheme and CycleScheme (discount on personal items)
- Free car parking
- Company-funded counselling and wellness sessions
- Regular company-funded nights out and events
- Weekly team competitions with gift vouchers
- High-spec Apple equipment (MacBook Air or similar)
- Vibrant and inspiring office space located close to Manchester City Centre
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Senior Paid Media Executive employer: Banc Media Ltd
Contact Detail:
Banc Media Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Executive
✨Tip Number 1
Make sure to showcase your experience with various Paid Media channels during the interview. Be prepared to discuss specific campaigns you've managed and the strategies you employed to achieve client KPIs.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing, especially in PPC and social media advertising. This will not only help you in discussions but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss how you handle client relationships and communication. Highlight any experiences where you successfully managed client expectations and delivered results.
✨Tip Number 4
Since the role requires advanced Excel skills, consider brushing up on your knowledge of formulas like VLOOKUP and SUMIF. Being able to demonstrate your analytical capabilities will set you apart from other candidates.
We think you need these skills to ace Senior Paid Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing Paid Media campaigns, especially across Search, Display, and Social channels. Use specific examples to demonstrate how you've driven performance against client KPIs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Paid Media and your understanding of digital marketing practices. Mention your experience with Google Ads certifications and any relevant tools like Google Analytics or Supermetrics.
Showcase Analytical Skills: Emphasize your analytical thinking and attention to detail in your application. Provide examples of how you've monitored performance and made data-driven decisions to optimize campaigns.
Highlight Communication Skills: Since excellent communication is key for this role, include examples of how you've effectively communicated complex information to clients or team members. This will show that you can manage client relationships successfully.
How to prepare for a job interview at Banc Media Ltd
✨Show Your Passion for Paid Media
Make sure to express your enthusiasm for all things Paid Media during the interview. Share specific examples of campaigns you've managed and what you love about working in this field.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you've used data to drive performance in past campaigns. Highlight your experience with tools like Google Analytics and how you've utilized insights to optimize client accounts.
✨Communicate Clearly and Effectively
Since excellent communication is key for this role, practice explaining complex concepts in a simple way. Think of examples where you've successfully communicated strategies or results to clients.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare to discuss how you would handle specific challenges in managing client accounts or optimizing campaigns across different channels.
