At a Glance
- Tasks: Lead CRM strategy and drive customer engagement for luxury lifestyle brands.
- Company: Join the Bamford Collection, a conscious lifestyle brand group.
- Benefits: Enjoy discounts, private medical insurance, and paid volunteering days.
- Other info: Office-based role in South Kensington with excellent career growth opportunities.
- Why this job: Make a significant impact in a growing business while leading a talented team.
- Qualifications: 4+ years in CRM, ideally in luxury retail, with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Overview
The Bamford Collection is a group of consciously minded lifestyle brands committed to nourishing and nurturing people and planet.
ABOUT THE ROLE
- The Bamford Collection is seeking an experienced and commercially minded
- Senior CRM Manager to join our Customer Team on a
9-month fixed-term contract .
Reporting to the Director of Digital & E-commerce, you will lead a team of two and play a pivotal role in shaping and delivering the CRM strategy across the Bamford Collection.
You will be responsible for driving customer engagement, loyalty and retention through insight-led campaigns, personalised customer journeys and lifecycle marketing that support our luxury brands and enhance customer lifetime value.
Following the recent implementation of a new Customer Data Platform (CDP) and Email Service Provider (ESP), this role offers the opportunity to maximise the value of these platforms by translating customer data into meaningful insights, delivering highly personalised omnichannel campaigns, and continuously enhancing the customer experience.
This is an exciting opportunity to join a growing business at a transformational stage, where you will have the opportunity to influence CRM strategy, lead a talented team, and make a significant commercial impact across one of the UK's leading luxury lifestyle collections.
COMPETATIVE SALARY
Responsibilities
- Strategy & Performance
- Deliver the CRM strategy across the Bamford Collection, driving segmentation, lifecycle marketing, personalisation and customer lifetime value.
- Manage the CRM budget, KPIs and reporting, using data and testing to continually optimise campaign performance.
- Maintain the integrity of the customer database, ensuring data accuracy and GDPR compliance.
- Customer Growth
- Grow the Group's contactable customer database while increasing customer engagement, retention and loyalty through insight-led CRM activity.
- Leadership & Collaboration
- Partner with Digital Trading, Marketing and Daylesford Stays to deliver seamless, on-brand customer journeys that drive conversion, bookings and customer experience.
- Lead, coach and develop a team of two CRM Executives, ensuring high performance across multiple brands.
Skills you will bring
- Proven experience in CRM (4+ years, ideally in luxury retail/e-commerce) with a track record of driving customer retention and loyalty.
- Expertise in CRM technology, including email marketing platforms, marketing automation tools and customer data platforms.
- Experience using Google Analytics
- Strong analytical skills and exceptional problem-solving abilities.
- Results-oriented mindset with an ability to drive revenue without compromising on brand standards.
- Strong communication and presentation skills.
- Excellent leadership and experience managing teams.
Perks and Benefits
- Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day one.
- Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
- Private Medical: We offer subsidised private medical insurance through Bupa.
- Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
- Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
- Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.
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Senior CRM Manager - Fixed Term Contract employer: Bamford Limited
Bamford Limited is an exceptional employer that values sustainability and customer experience, making it a perfect fit for those passionate about organic food. Located in the vibrant Notting Hill, employees enjoy a supportive work culture, competitive pay, and opportunities for personal growth within a team dedicated to promoting eco-friendly practices. Join us to be part of a community that prioritises both employee well-being and environmental responsibility.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager - Fixed Term Contract
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We think you need these skills to ace Senior CRM Manager - Fixed Term Contract
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Bamford Limited from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Bamford Limited specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Bamford Limited
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Bamford Limited, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Bamford Limited you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Bamford Limited that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Bamford Limited, so think on your feet and don't hesitate to showcase your creativity!
