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- Tasks: Help grow our online presence and optimise digital content for Daylesford Stays.
- Company: Join a conscious lifestyle brand committed to nurturing people and the planet.
- Benefits: Enjoy discounts, training, private medical insurance, and mental health support.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping luxury experiences in the countryside.
- Qualifications: Two years' experience in digital content and a passion for user experience.
The predicted salary is between 24000 - 28800 £ per year.
THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.
About us
Daylesford Stays is a collection of award-winning pubs and cottages that has grown up around Daylesford's farm. We provide experiences that embrace luxury escapism: understated elegance, indulgence and nurture. The collection comprises four pubs, The Wild Rabbit, The Fox, The Bell and The Three Horseshoes along with a collection of 34 cottages located at Daylesford Farm, Kingham and Daylesford Village. The ultimate countryside escape, each property conveys a sense of character and individuality while retaining a welcoming, home-from-home feeling. In line with Daylesford's core values, their design draws from nature, as well as from local skills, craftsmanship, architectural tradition, which has resulted in the buildings being sensitively and sustainably restored to reflect and respect the surrounding environment.
About the role
We are looking for a talented and passionate Online Content Executive to join our team. As Online Content Executive you will be integral in helping grow the digital representation of our Stays, Events and Experiences across Daylesford and Daylesford Stays. As Online Executive you will support the Senior Marketing Manager with the maintenance and optimisation of the online menu updates, event listings, digital booking experience and site content for Daylesford Stays, and upload event listings for Daylesford. We are looking for a digital native, someone keen to learn, with an interest in the latest digital developments and technology to support the team in accelerating our online strategy this year and beyond. This is a full time role 40 hours per week and based at the Daylesford Farm office 5 days a week. £28,000-£32,000 per annum.
Responsibilities
- Support the Digital team with the day to day running of the Daylesford Stays website to achieve KPI objectives. Working together to set clear goals, track performance, analyse results, and identify opportunities for improvement.
- Manage and optimise website listings for Pub menus, Events and Experiences including the upload of all new listings. Ensuring listings are enriched with SEO optimised content, need-to-know information and imagery.
- Collaborating with the SEO Manager and Marketing team to manage the online content calendar for seasonal outreach including journals, recipes and content pages to support digital trading.
- Work closely with the Digital Designer to plan and execute the key seasonal changes across the Daylesford Stays website focusing on Events as per the content calendar and support with building all content templates in WordPress for Daylesford Stays and Magento for Daylesford.
- Working with the Events team to manage event availability and calendars, making sure that events are strategically scheduled to optimize customer engagement, attendance, and revenue.
- Work closely with Events team, marketing & CRM team to activate events and maximise exposure across all our digital touchpoints, including email, paid media & organic social channels.
- Manage the UX roadmap for the digital booking experience. Working closely with the Senior Online Trading Manager to develop the Experience stem of the website to align with Daylesford's sales & revenue growth strategy.
- Monitor the Daylesford Stays website daily to ensure events and menus are optimised through a commercial lens, making sure content is accurate and consistent with brand standards.
- Review competitor activity on a weekly basis, providing recommendations to improve website content, merchandising and outbound digital marketing communications.
- Analyse site performance via Google Analytics and support the Senior Marketing Manager with weekly trade analysis and suggestions for website optimisations.
Skills and requirements
- A minimum of two years' experience in a similar digital, e-commerce, or online content role, ideally within a fast-paced consumer-facing business.
- Strong understanding of online customer journeys and user experience within a B2C environment, with the ability to optimise digital content and navigation to enhance engagement and conversion.
- A collaborative team player who is proactive, adaptable, and able to take initiative, while confidently managing multiple tasks and priorities in a dynamic environment.
- Highly organised with strong planning and time-management skills, ensuring accuracy and efficiency when managing digital content, updates, and reporting.
- Experience or working knowledge of Search Engine Optimisation (SEO), with an understanding of best practices for improving search visibility and website performance.
- Experience working with content management systems, ideally Magento and/or WordPress, including uploading, editing, and maintaining website content.
- Data & Analytics: Proficient in Google Analytics, with the ability to interpret data, monitor website performance, and use insights to inform improvements.
- Experience or interest in the hospitality, retail, or lifestyle sector would be advantageous, with an understanding of customer expectations in a premium or brand-led environment.
Perks & Benefits
- Discounts from day one in our Daylesford farm shops and cafes, Bamford spa treatments and products, and at our Cotswolds pubs and cookery school.
- Training and development for a future with a growing company.
- Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
- Private Medical: We offer subsidised private medical insurance through Bupa.
- Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
- Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
- Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.
Online Content Executive - Moreton-in-Marsh employer: Bamford Collection
Contact Detail:
Bamford Collection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Online Content Executive - Moreton-in-Marsh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a role like Online Content Executive where creativity and digital savvy are key.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand what makes Daylesford unique and be ready to discuss how you can contribute to their mission of nurturing people and the planet.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Daylesford family.
We think you need these skills to ace Online Content Executive - Moreton-in-Marsh
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining our team and contributing to Daylesford Stays.
Tailor Your Content: Make sure to customise your application to highlight your relevant experience and skills. We love seeing how your background aligns with what we do, so don’t hold back on showcasing your digital expertise!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of why you’d be a great fit for us.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Bamford Collection
✨Know Your Stuff
Before the interview, dive deep into The Bamford Collection and Daylesford Stays. Familiarise yourself with their values, mission, and the unique experiences they offer. This will not only show your genuine interest but also help you tailor your answers to align with their ethos.
✨Showcase Your Digital Savvy
As an Online Content Executive, you'll need to demonstrate your understanding of digital content management. Be ready to discuss your experience with CMS platforms like WordPress or Magento, and share examples of how you've optimised online content in previous roles.
✨Prepare for Collaboration Questions
This role involves working closely with various teams, so expect questions about teamwork and collaboration. Think of specific instances where you've successfully worked with others to achieve a common goal, especially in a fast-paced environment.
✨Bring Data to the Table
Since the role requires analysing site performance, be prepared to discuss your experience with Google Analytics. Have examples ready that showcase how you've used data to inform decisions and improve website performance in past roles.