At a Glance
- Tasks: Help grow our online presence by managing website content and event listings.
- Company: Join a conscious lifestyle brand focused on nurturing people and the planet.
- Benefits: Enjoy discounts, private medical insurance, and paid volunteering days.
- Other info: Great career growth opportunities in a supportive environment.
- Why this job: Be part of a dynamic team driving digital innovation in a beautiful countryside setting.
- Qualifications: Two years' experience in digital content, with strong SEO and analytics skills.
The predicted salary is between 24000 - 28800 £ per year.
THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.
About us
Daylesford Stays is a collection of award-winning pubs and cottages that has grown up around Daylesford’s farm. We provide experiences that embrace luxury escapism: understated elegance, indulgence and nurture. The collection comprises four pubs, The Wild Rabbit, The Fox, The Bell and The Three Horseshoes along with a collection of 34 cottages located at Daylesford Farm, Kingham and Daylesford Village. The ultimate countryside escape, each property conveys a sense of character and individuality while retaining a welcoming, home-from-home feeling. In line with Daylesford’s core values, their design draws from nature, as well as from local skills, craftsmanship, architectural tradition, which has resulted in the buildings being sensitively and sustainably restored to reflect and respect the surrounding environment.
About the role
We are looking for a talented and passionate Online Content Executive to join our team. As Online Content Executive you will be integral in helping grow the digital representation of our Stays, Events and Experiences across Daylesford and Daylesford Stays. As Online Executive you will support the Senior Marketing Manager with the maintenance and optimisation of the online menu updates, event listings, digital booking experience and site content for Daylesford Stays, and upload event listings for Daylesford. We are looking for a digital native, someone keen to learn, with an interest in the latest digital developments and technology to support the team in accelerating our online strategy this year and beyond. This is a full time role 40 hours per week and based at the Daylesford Farm office 5 days a week. £28,000-£32,000 per annum.
Responsibilities
- Support the Digital team with the day to day running of the Daylesford Stays website to achieve KPI objectives. Working together to set clear goals, track performance, analyse results, and identify opportunities for improvement.
- Manage and optimise website listings for Pub menus, Events and Experiences including the upload of all new listings. Ensuring listings are enriched with SEO optimised content, need-to-know information and imagery.
- Collaborating with the SEO Manager and Marketing team to manage the online content calendar for seasonal outreach including journals, recipes and content pages to support digital trading.
- Work closely with the Digital Designer to plan and execute the key seasonal changes across the Daylesford Stays website focusing on Events as per the content calendar and support with building all content templates in WordPress for Daylesford Stays and Magento for Daylesford.
- Working with the Events team to manage event availability and calendars, making sure that events are strategically scheduled to optimize customer engagement, attendance, and revenue.
- Work closely with Events team, marketing & CRM team to activate events and maximise exposure across all our digital touchpoints, including email, paid media & organic social channels.
- Manage the UX roadmap for the digital booking experience. Working closely with the Senior Online Trading Manager to develop the Experience stem of the website to align with Daylesford’s sales & revenue growth strategy.
- Monitor the Daylesford Stays website daily to ensure events and menus are optimised through a commercial lens, making sure content is accurate and consistent with brand standards.
- Review competitor activity on a weekly basis, providing recommendations to improve website content, merchandising and outbound digital marketing communications.
- Analyse site performance via Google Analytics and support the Senior Marketing Manager with weekly trade analysis and suggestions for website optimisations.
Skills and requirements
- A minimum of two years’ experience in a similar digital, e-commerce, or online content role, ideally within a fast-paced consumer-facing business.
- Strong understanding of online customer journeys and user experience within a B2C environment, with the ability to optimise digital content and navigation to enhance engagement and conversion.
- A collaborative team player who is proactive, adaptable, and able to take initiative, while confidently managing multiple tasks and priorities in a dynamic environment.
- Highly organised with strong planning and time-management skills, ensuring accuracy and efficiency when managing digital content, updates, and reporting.
- Experience or working knowledge of Search Engine Optimisation (SEO), with an understanding of best practices for improving search visibility and website performance.
- Experience working with content management systems, ideally Magento and/or WordPress, including uploading, editing, and maintaining website content.
- Data & Analytics: Proficient in Google Analytics, with the ability to interpret data, monitor website performance, and use insights to inform improvements.
- Experience or interest in the hospitality, retail, or lifestyle sector would be advantageous, with an understanding of customer expectations in a premium or brand-led environment.
Perks & Benefits
- Discounts from day one in our Daylesford farm shops and cafes, Bamford spa treatments and products, and at our Cotswolds pubs and cookery school.
- Training and development for a future with a growing company.
- Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
- Private Medical: We offer subsidised private medical insurance through Bupa.
- Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
- Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
- Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.
Online Content Executive employer: Bamford Collection
The Bamford Collection is an exceptional employer, offering a vibrant work culture that prioritises sustainability and employee well-being. As an Online Content Executive at Daylesford Farm, you will enjoy a range of benefits including discounts at our farm shops and cafes, opportunities for professional development, and a supportive environment that encourages personal growth. With a commitment to nurturing both people and the planet, this role provides a unique chance to contribute to a meaningful mission while enjoying the beauty of the Cotswolds.
StudySmarter Expert Advice🤫
We think this is how you could land Online Content Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bamford Collection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bamford Collection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bamford Collection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bamford Collection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Online Content Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bamford Collection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bamford Collection:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bamford Collection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bamford Collection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bamford Collection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bamford Collection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
