At a Glance
- Tasks: Lead SEO strategies to boost organic growth and brand visibility across luxury lifestyle brands.
- Company: Join a purpose-driven lifestyle brand collective focused on sustainability and wellbeing.
- Benefits: Enjoy discounts, private medical insurance, pension contributions, and mental health support.
- Other info: Collaborate with diverse teams and thrive in a fast-paced, innovative setting.
- Why this job: Make a real impact in a creative role within a dynamic, eco-conscious environment.
- Qualifications: 5+ years of SEO experience, strong technical skills, and a data-driven mindset.
The predicted salary is between 45000 - 50000 £ per year.
THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.
SALARY: £45,000-£50,000 per annum
HOURS: 40 hours per week, based in the office. This role can be based at our office in South Kensington, London or at Daylesford Farm in Gloucestershire.
ABOUT US
What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too. The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism. We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds. We are more than a group of businesses striving to make a difference. We are a way of life.
ABOUT THE ROLE
Bamford Collection is looking for a creative and data-driven SEO Manager to join our growing digital team and play a key role in shaping the organic growth strategy across our luxury lifestyle brands; Daylesford Organic, Bamford, and Daylesford Stays. Reporting to the Senior Performance Marketing Manager, this role will oversee the development and execution of the SEO strategy across Daylesford Organic, Bamford, and Daylesford Stays. The successful candidate will drive organic growth and increase brand visibility through innovative and effective SEO strategies, including improving our visibility on AI platforms. Working on both technical improvements with our external developers, and content, structural and UX improvements with our marketing, ecommerce and performance marketing team this role is integral to the ambitious business growth. This is an exciting opportunity for a motivated SEO professional who’s ready to make an impact within a purpose-led, sustainable business working at the heart of a brand collective that celebrates nature, craft, and wellbeing.
RESPONSIBILITIES
- Develop and execute a comprehensive search engine optimisation strategy to drive organic growth, increase business visibility and overall conversion across the Bamford Collection.
- Develop strategies to maximize brand visibility, citation share and product recommendations across AI search platforms.
- Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases to further optimise PLPs, PDPs, journals and blogs.
- Optimise website content, meta tags, headers, and URLs to improve search engine rankings.
- Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
- Execute link-building activities to ensure quality backlinks from reputable sources.
- Conduct SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement.
- Work closely with internal teams—content, design, and product—to ensure optimal content performance and seamless integration with marketing campaigns and create high-quality, keyword-reach content.
- Stay updated with the latest search engine algorithm changes and industry trends to adapt SEO strategies accordingly.
SKILLS & EXPERTISE
- 5+ years of experience in SEO, preferably within wellness and lifestyle brands or D2C eCommerce.
- Strong technical SEO knowledge, with experience in Magento preferred.
- Proven ability to work cross-functionally and collaborate with colleagues across different functions.
- Strong project management skills and keen attention to detail.
- Data-driven mindset with a strong understanding of SEO analytics and reporting.
- Creative thinking and problem-solving skills to drive organic growth.
- Excellent written and verbal communication skills.
- Experience managing senior stakeholders and presenting insights effectively.
- Ability to multitask and thrive in a fast-paced, dynamic environment.
PERKS AND BENEFITS
- Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day one.
- Local gym discounts
- Padel Discount
- Electric Car Scheme (subject to criteria)
- Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
- Private Medical: We offer subsidised private medical insurance through Bupa.
- Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
- Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
- Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.
SEO Manager in London employer: Bamford Collection
The Bell in Charlbury, part of The Bamford Collection, is an exceptional employer that prioritises sustainability and culinary excellence. With a focus on farm-to-fork principles, employees enjoy a collaborative work culture that fosters creativity and skill development, alongside opportunities for personal growth within a supportive kitchen team. Located in the picturesque Cotswolds, this role offers a unique chance to be part of a renowned establishment that values craftsmanship and guest experience.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bamford Collection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bamford Collection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bamford Collection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bamford Collection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bamford Collection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bamford Collection:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bamford Collection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bamford Collection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bamford Collection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bamford Collection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
