Digital & Ecommerce Director

Overview

The Bamford Collection is a group of consciously minded lifestyle brands committed to nourishing and nurturing people and planet. We believe we have a responsibility not just to protect the world around us but to have a positive impact on it. The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism. We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds. We are more than a group of businesses striving to make a difference. We are a way of life.

About The Role

As our business enters an ambitious new growth phase, we are looking for a visionary Director of Digital & eCommerce to lead our digital transformation and accelerate online growth across the Bamford Collection.

Digital and eCommerce growth sits at the heart of our five-year strategy. Following the successful migration of our online platform to the Hyvä Magento theme, we are poised for the next stage of digital innovation with a bold target to more than double online revenues within three years.

As Director of Digital & eCommerce, you will have full ownership of the website P&L(s) and lead a talented team of 10 specialists across online trading, digital marketing, SEO, CRM, and digital design. This is a unique opportunity to shape the digital future of a globally recognised luxury and wellness brand.

Competitive Salary.

This role can be based at our office in South Kensington or at the Daylesford Farm in Gloucestershire.

Responsibilities

E-Commerce Management

• Oversee all aspects of eCommerce operations including website management, product listings, inventory, pricing and promotions.
• Work closely with IT and external tech partners to maintain and enhance our eCommerce platform(s), ensuring security, stability and scalability.
• Collaborate with cross functional teams (marketing, buying, sales operations) to optimise the online shopping experience and drive sales.
• Work cross functionally to drive the right operational set up for our eCommerce businesses (warehouse solution, stock management, delivery calendar, delivery partners and pricing, returns process) to aid efficient operations and customer satisfaction.

Customer Experience & Engagement

• Champion customer-centricity by ensuring a seamless and user-friendly online shopping experience, optimising website functionality, navigation, checkout funnel, promotional campaigns and mobile responsiveness across all group websites.
• Implement CRM strategies to improve customer retention, loyalty and satisfaction through digital channels, including leading the design and implementation of a new CDP and customer experience platform.

Digital Marketing

• Lead the digital marketing team to execute online marketing campaigns across SEO, PPC, paid social and affiliates.
• Optimise budgets across the full funnel to drive effective new customer acquisition, retention and retargeting strategies and traffic growth.

Analytics & Reporting

• Work with the relevant teams to ensure clear targets are set by channel and a suite of suitable reporting is available to evaluate key eCommerce metrics/trends and report back on performance (including regular Exec Team reporting).
• Lead the development of insight driven digital strategies, providing sound business justification for investment (based on market trends/audience insights/past campaign data etc).

Team Leadership & Development

• Recruit, mentor and manage a high performing team of digital and eCommerce professionals.
• Foster a results driven culture – with creativity, collaboration and accountability at its heart.

Skills You Will Bring

• 7+ years of digital / eCommerce management, ideally with luxury goods / retail experience.
• Demonstrable experience of leading in the development and delivery of multi-channel sales, along with driving eCommerce capability and performance, ideally across multi-brand propositions.
• Strong understanding of eCommerce best practices, trends and technologies, finger on the pulse of future trends.
• Growth marketing experience, with in depth knowledge and understanding of how to acquire targeted new customers cost effectively through the range of digital channels available.
• Strong leadership skills with the ability to influence and gain buy-in from multiple stakeholders both internally and externally, along with leading, inspiring and developing a high performing team to succeed.
• Analytical and results oriented mindset with the ability to leverage data and insights to make informed decisions and drive business growth.
• Strong project management and organisational skills, with the ability to deliver on time and within budget, handling multiple projects at any given time.
• Excels operating in a fast-paced, dynamic environment and drives change effectively.
• Strong communication and interpersonal skills; a confident communicator at all levels both written and verbal with accomplished presentation skills.

Perks & Benefits

• Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day 1.
• Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
• Private Medical: We offer subsidised private medical insurance through Bupa.
• Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
• Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
• Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.

Bamford Collection is a group of consciously minded lifestyle brands committed to nourishing and nurturing people and planet.

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