At a Glance
- Tasks: Create and optimise Paid Media campaigns while collaborating with a dynamic team.
- Company: Join Bamboo Nine, a vibrant digital marketing agency in Brighton.
- Benefits: Enjoy 28 days leave, hybrid work, and personal development opportunities.
- Other info: Be part of a fun culture with regular socials and team-building activities.
- Why this job: Shape your career in a supportive environment with potential for growth.
- Qualifications: Experience in Google Ads, Microsoft Ads, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Optional Hybrid Role – 3 days in office, 2 from home. Elevate your career with Bamboo Nine, a renowned digital marketing agency nestled in the vibrant heart of Brighton. We are on the lookout for an exceptional Senior Paid Media Analyst to amplify our dynamic Paid Media team. Embark on a journey with a team that thrives on excellence and innovation. We aim to nurture talent and provide a platform for passionate individuals to grow and excel.
As a Senior Paid Media Analyst, you will play a pivotal role in shaping our ongoing success, utilising a variety of tools and AI, and supporting in managing a diverse client portfolio of both eCommerce and Lead Generation clients. At Bamboo Nine, we believe in empowering our team members. This role can serve as a stepping stone, with the potential to progress into a managerial role. In the future, you may have the opportunity to move into a people management position, where you will lead and develop a team, or an account management role, where you will take ownership of client relationships and drive results. Whichever managerial path you choose, you will also contribute to the development of the Paid Media department by sharing ideas, providing strategic input, and playing an active role in decision-making that helps shape the direction and growth of the department.
Key responsibilities
- Creating, managing and optimising Paid Media campaigns across Google Ads and Microsoft Ads, including keyword, audience and competitor research to support evidence‐led decision making.
- Supporting integrated multi‐channel strategies by collaborating closely with the Organic, Data, Creative and Tech teams to deliver aligned client outcomes.
- Managing campaign budgets, pacing and bid strategies to achieve KPIs—including CPA, ROAS, lead quality and revenue growth.
- Taking ownership of campaign performance through continuous optimisation across targeting, ad copy, audience segmentation, landing pages and account structure.
- Monitoring campaign performance daily and proactively identifying opportunities, issues and trends to improve efficiency and effectiveness.
- Acting as a key day‐to‐day contact for assigned clients, building trusted relationships through transparent communication and commercially focused recommendations.
- Analysing campaign and website performance data using platforms such as Google Analytics 4, Google Ads and Looker Studio to generate actionable insights.
- Supporting attribution, tracking and data accuracy through collaboration with the Data team, including GA4, Google Tag Manager, Consent Mode and enhanced conversion tracking.
- Conducting A/B testing across ad creatives, landing pages, audience strategies and bidding approaches to improve campaign performance and ROI.
- Supporting conversion rate optimisation (CRO) initiatives by identifying opportunities to improve user journey performance and lead quality.
- Producing detailed reports and presenting campaign insights, strategic recommendations and performance updates internally and to clients.
- Supporting audits for prospective and existing clients by identifying strategic opportunities, performance issues and areas for growth.
- Assisting with forecasting, budget planning and seasonal strategy recommendations using historical performance data and market trends.
- Reviewing and optimising product feeds within Google Merchant Center to improve Shopping and Performance Max campaign performance.
- Staying informed on platform developments, automation features, AI‐led optimisation and wider Paid Media best practices to ensure campaigns remain competitive.
- Contributing to a collaborative agency culture through knowledge sharing, process improvement and cross‐team support.
Key skills required
- Proficiency in using analytics tools like Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms.
- Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4.
- Experience managing Search, Shopping, Performance Max and remarketing campaigns.
- Strong understanding of conversion tracking, attribution models, enhanced conversions and consent/privacy considerations.
- Ability to analyse campaign performance data and translate insights into actionable recommendations.
- Understanding of bidding strategies, budget allocation and optimisation techniques to maximise ROI and achieve KPI targets.
- Experience using reporting and visualisation platforms such as Looker Studio.
- Strong analytical and problem‐solving skills with high attention to detail.
- Ability to write compelling, conversion‐focused ad copy tailored to different audiences and objectives.
- Experience conducting structured A/B testing and interpreting results to drive performance improvements.
- Strong communication and presentation skills with the ability to explain technical concepts to both technical and non‐technical stakeholders.
- Strong client relationship management and account handling skills.
- Commercial awareness and understanding of how Paid Media activity contributes to wider business objectives.
- Ability to manage multiple accounts and priorities within deadlines in a fast‐paced environment.
- Understanding of landing page experience, CRO principles and user journey optimisation.
- Awareness of automation, AI‐led bidding strategies and machine‐learning driven campaign management approaches.
- Proficiency in Microsoft Office and Google Workspace tools.
- Experience or understanding of Paid Social platforms (Meta, LinkedIn, TikTok) or Programmatic advertising would be advantageous but not essential.
- Experience with data feeds, Google Merchant Center or eCommerce campaigns would be advantageous.
- Experience with forecasting, budgeting or media planning would be advantageous.
Benefits
- 28 days paid annual leave, plus bank holidays.
- Hybrid working model.
- Central Brighton location.
- Enhanced maternity, paternity, adoption and sick pay.
- Employee Assistance Programme (EAP) supporting health and wellbeing.
- Scottish Widows pension.
- Personal Development plan with biannual reviews and objective setting.
- Annual pay review.
- Office Closed between Christmas and New Year.
- Eye test voucher.
- Regular employee training sessions and team building activities.
- Referral Bonus for introducing new employees.
- Regular company socials.
- Christmas and Summer company parties.
- Amazon voucher on your birthday.
- Local artisan coffee, weekly fruit delivery, cakes and treats.
- Organic promotions (we promote from within).
Role: Senior Paid Media Analyst in London employer: Bamboo Nine
Bamboo Nine is an exceptional employer located in the vibrant heart of Brighton, offering a dynamic work culture that fosters innovation and excellence. With a strong emphasis on employee growth, we provide opportunities for career advancement into managerial roles, alongside a supportive hybrid working model and a comprehensive benefits package that includes enhanced leave, personal development plans, and regular team-building activities. Join us to be part of a collaborative team that values your contributions and promotes from within.
StudySmarter Expert Advice🤫
We think this is how you could land Role: Senior Paid Media Analyst in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Senior Paid Media Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data to back up your achievements. When you’re in interviews, don’t just talk about what you’ve done—bring evidence that you can deliver results.
✨Tip Number 3
Prepare for those tricky interview questions! Research common questions for a Senior Paid Media Analyst and practice your answers. Think about how you can demonstrate your analytical skills and client management experience through real-life examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Bamboo Nine.
We think you need these skills to ace Role: Senior Paid Media Analyst in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Media Analyst role. Highlight your experience with Google Ads, Microsoft Ads, and any relevant analytics tools. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can contribute to our team. Be sure to mention specific campaigns you've worked on and the results you've achieved.
Showcase Your Analytical Skills:As a Senior Paid Media Analyst, your analytical skills are key. In your application, include examples of how you've used data to drive decisions and improve campaign performance. We love numbers, so don't hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Bamboo Nine
✨Know Your Tools
Familiarise yourself with the analytics tools mentioned in the job description, like Google Analytics 4 and Google Ads. Be ready to discuss how you've used these platforms in past roles to optimise campaigns and drive results.
✨Showcase Your Campaign Success
Prepare specific examples of successful Paid Media campaigns you've managed. Highlight your role in optimising budgets, achieving KPIs, and any A/B testing you've conducted. This will demonstrate your hands-on experience and analytical skills.
✨Understand the Client Perspective
Think about how you can build trusted relationships with clients. Be prepared to discuss how you would communicate campaign performance and recommendations transparently, as this is key for the role.
✨Stay Ahead of Trends
Research current trends in Paid Media, including automation and AI-led optimisation. Showing that you're proactive about staying informed will impress interviewers and demonstrate your commitment to continuous improvement.
