At a Glance
- Tasks: Create and optimise Paid Media campaigns while collaborating with a dynamic team.
- Company: Join Bamboo Nine, a vibrant digital marketing agency in Brighton.
- Benefits: Enjoy 28 days leave, hybrid work, and a supportive development plan.
- Other info: Be part of a fun, collaborative culture with regular socials and team activities.
- Why this job: Elevate your career with opportunities for growth and impactful client relationships.
- Qualifications: Experience in Google Ads, Microsoft Ads, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Optional Hybrid Role – 3 days in office, 2 from home. Elevate your career with Bamboo Nine, a renowned digital marketing agency nestled in the vibrant heart of Brighton. We are on the lookout for an exceptional Senior Paid Media Analyst to amplify our dynamic Paid Media team. Embark on a journey with a team that thrives on excellence and innovation. We aim to nurture talent and provide a platform for passionate individuals to grow and excel. As a Senior Paid Media Analyst, you will play a pivotal role in shaping our ongoing success, utilising a variety of tools and AI, and supporting in managing a diverse client portfolio of both eCommerce and Lead Generation clients. At Bamboo Nine, we believe in empowering our team members. This role can serve as a stepping stone, with the potential to progress into a managerial role. In the future, you may have the opportunity to move into a people management position, where you will lead and develop a team, or an account management role, where you will take ownership of client relationships and drive results. Whichever managerial path you choose, you will also contribute to the development of the Paid Media department by sharing ideas, providing strategic input, and playing an active role in decision-making that helps shape the direction and growth of the department.
Key responsibilities:
- Creating, managing and optimising Paid Media campaigns across Google Ads and Microsoft Ads, including keyword, audience and competitor research to support evidence-led decision making.
- Supporting integrated multi-channel strategies by collaborating closely with the Organic, Data, Creative and Tech teams to deliver aligned client outcomes.
- Managing campaign budgets, pacing and bid strategies to achieve KPIs including CPA, ROAS, lead quality and revenue growth.
- Taking ownership of campaign performance through continuous optimisation across targeting, ad copy, audience segmentation, landing pages and account structure.
- Monitoring campaign performance daily and proactively identifying opportunities, issues and trends to improve efficiency and effectiveness.
- Acting as a key day-to-day contact for assigned clients, building trusted relationships through transparent communication and commercially focused recommendations.
- Analysing campaign and website performance data using platforms such as Google Analytics 4, Google Ads and Looker Studio to generate actionable insights.
- Supporting attribution, tracking and data accuracy through collaboration with the Data team, including GA4, Google Tag Manager, Consent Mode and enhanced conversion tracking.
- Conducting A/B testing across ad creatives, landing pages, audience strategies and bidding approaches to improve campaign performance and ROI.
- Supporting conversion rate optimisation (CRO) initiatives by identifying opportunities to improve user journey performance and lead quality.
- Producing detailed reports and presenting campaign insights, strategic recommendations and performance updates internally and to clients.
- Supporting audits for prospective and existing clients by identifying strategic opportunities, performance issues and areas for growth.
- Assisting with forecasting, budget planning and seasonal strategy recommendations using historical performance data and market trends.
- Reviewing and optimising product feeds within Google Merchant Center to improve Shopping and Performance Max campaign performance.
- Staying informed on platform developments, automation features, AI-led optimisation and wider Paid Media best practices to ensure campaigns remain competitive.
- Contributing to a collaborative agency culture through knowledge sharing, process improvement and cross-team support.
Key skills required:
- Proficiency in using analytics tools like Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms.
- Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4.
- Experience managing Search, Shopping, Performance Max and remarketing campaigns.
- Strong understanding of conversion tracking, attribution models, enhanced conversions and consent/privacy considerations.
- Ability to analyse campaign performance data and translate insights into actionable recommendations.
- Understanding of bidding strategies, budget allocation and optimisation techniques to maximise ROI and achieve KPI targets.
- Experience using reporting and visualisation platforms such as Looker Studio.
- Strong analytical and problem-solving skills with high attention to detail.
- Ability to write compelling, conversion-focused ad copy tailored to different audiences and objectives.
- Experience conducting structured A/B testing and interpreting results to drive performance improvements.
- Strong communication and presentation skills with the ability to explain technical concepts to both technical and non-technical stakeholders.
- Strong client relationship management and account handling skills.
- Commercial awareness and understanding of how Paid Media activity contributes to wider business objectives.
- Ability to manage multiple accounts and priorities within deadlines in a fast-paced environment.
- Understanding of landing page experience, CRO principles and user journey optimisation.
- Awareness of automation, AI-led bidding strategies and machine-learning driven campaign management approaches.
- Proficiency in Microsoft Office and Google Workspace tools.
- Experience or understanding of Paid Social platforms (Meta, LinkedIn, TikTok) or Programmatic advertising would be advantageous but not essential.
- Experience with data feeds, Google Merchant Center or eCommerce campaigns would be advantageous.
- Experience with forecasting, budgeting or media planning would be advantageous.
Benefits:
- 28 days paid annual leave, plus bank holidays.
- Hybrid working model.
- Central Brighton location.
- Enhanced maternity, paternity, adoption and sick pay.
- Employee Assistance Programme (EAP) supporting health and wellbeing.
- Scottish Widows pension.
- Personal Development plan with biannual reviews and objective setting.
- Annual pay review.
- Office Closed between Christmas and New Year.
- Eye test voucher.
- Regular employee training sessions and team building activities.
- Referral Bonus for introducing new employees.
- Regular company socials.
- Christmas and Summer company parties.
- Amazon voucher on your birthday.
- Local artisan coffee, weekly fruit delivery, cakes and treats.
- Spacious modern office space with break out areas to relax, including pool, ping pong table and darts.
- Organic promotions (we promote from within).
Senior Paid Media Analyst in Brighton employer: Bamboo Nine
As a Content Team Lead at our vibrant agency in central Brighton, you'll thrive in a supportive and dynamic work culture that prioritises employee growth and well-being. With a hybrid working model, generous annual leave, and regular training sessions, we empower our team to excel while fostering strong client relationships and innovative content strategies. Join us for a rewarding career where your expertise in content and leadership will be valued and developed.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Analyst in Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bamboo Nine and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bamboo Nine are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bamboo Nine on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bamboo Nine. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Analyst in Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bamboo Nine. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bamboo Nine:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bamboo Nine’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bamboo Nine
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bamboo Nine will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bamboo Nine, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
