At a Glance
- Tasks: Lead PR and influence strategy for a beauty brand in the UK market.
- Company: Join a dynamic beauty brand focused on innovation and impact.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Work in a vibrant London office with a collaborative team.
- Why this job: Shape the future of beauty marketing and build influential partnerships.
- Qualifications: 5-7 years in PR and influence, with a flair for creativity.
The predicted salary is between 50000 - 65000 £ per year.
The PR & Influence Manager, UK will define and lead the PR and influence strategy for the UK market, aligned with the brand's key moments and overarching objectives. You will own influence activations end to end, from strategy and talent partnerships through to content co-creation, special operations and performance, ensuring everything is consistent with the brand's DNA and our social media platforms.
On the PR side, you will drive UK press strategy and earned media coverage in close collaboration with the retained PR agency, acting as the internal point of contact and ensuring alignment between agency activity and the brand's wider influence and social strategy. You will manage the UK influence budget, identify the right talent and build high-value, long-term relationships that drive brand awareness.
The ideal candidate is a creative, autonomous self-starter with deep knowledge of the UK influence landscape, comfortable both shaping strategy and leading hands-on execution. You will partner closely, as a strong duo, with the UK Marketing Manager, ensuring all actions are aligned and mutually reinforcing toward a common goal: making Merit a strong beauty brand in the UK.
Responsibilities- Drive UK press strategy and earned media coverage in partnership with the retained PR agency, acting as the day to day point of contact.
- Define and deliver the UK influence strategy, ensuring consistency between activations, the brand's DNA and our social platforms.
- Identify relevant profiles and build high-value, long-term influencer partnerships.
- Manage talent and co-create content: Brief, negotiate, contract and manage influence collaborations.
- Co-create impactful content aligned with performance KPIs.
- Act as the key point of contact for talent, ensuring a smooth, high-quality relationship.
- Design and deliver immersive influence experiences and special operations, including events and seeding to amplify organic visibility.
- Track KPIs across both press and influence, using insights to adjust campaigns and maximise impact.
- Monitor trends, emerging talent, formats and platforms, and conduct competitor monitoring.
- Manage the UK influence budget and coordinate with internal teams and external partners.
- Partner closely with the UK Marketing Manager to ensure all actions are consistent with audience and country strategy.
- 5 to 7 years of experience in PR and influence strategy, ideally in a beauty brand or agency environment.
- Experience managing PR agency relationships and driving earned media strategy.
- Excellent knowledge of the UK influence landscape (talent, platforms, mechanics).
- Strong, proven creative flair and a solid grasp of branding and marketing challenges.
- Comfortable with project management, performance analysis and tracking tools.
- Excellent interpersonal skills, with autonomy, rigour and a proactive mindset.
Location: London
Contract type: Permanent (full-time)
Reports to: EMEA Marketing Director
Influence & Advocacy Manager, UK employer: BAM Ventures
As an employer, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Located in the vibrant city of London, we offer our employees exceptional growth opportunities within the beauty industry, alongside competitive benefits and a commitment to work-life balance. Join us to be part of a forward-thinking team that values innovation and empowers you to make a meaningful impact in the UK market.
StudySmarter Expert Advice🤫
We think this is how you could land Influence & Advocacy Manager, UK
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like BAM Ventures. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like BAM Ventures, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research BAM Ventures inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Influence & Advocacy Manager, UK
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of BAM Ventures. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at BAM Ventures.
How to prepare for a job interview at BAM Ventures
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
