At a Glance
- Tasks: Lead strategic marketing initiatives and develop engaging campaigns for global audiences.
- Company: Balmoral Comtec, part of Freudenberg Flow Technologies, known for innovation in industrial tech.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a dynamic team and thrive in a collaborative environment.
- Why this job: Make a real impact by translating technical products into compelling marketing communications.
- Qualifications: Experience in B2B marketing and strong communication skills are essential.
The predicted salary is between 49500 - 60500 £ per year.
Balmoral Comtec, a division of Freudenberg Flow Technologies, in Aberdeen, is seeking a Senior Marketing Specialist to lead strategic marketing initiatives across digital, content, events, internal communications, and sales enablement. The role partners with diverse teams to develop campaigns, product announcements, and engaging materials for global audiences.
The ideal candidate will translate technical products into clear marketing communications, manage CMS/HubSpot, and ensure brand consistency.
Strategic B2B Marketing Lead – Industrial Tech employer: Balmoral Offshore Engineering
Balmoral Offshore Engineering is an excellent employer, offering a supportive work culture at their Thurnscoe site in Rotherham, where teamwork and proactive skills are highly valued. Employees benefit from ongoing training opportunities and a comprehensive employee assistance programme, making it a great place for personal and professional growth in a hands-on role that directly contributes to operational efficiency.
Contact Details:
Balmoral Offshore Engineering Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Strategic B2B Marketing Lead – Industrial Tech
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Balmoral Offshore Engineering and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Balmoral Offshore Engineering are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Balmoral Offshore Engineering on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Balmoral Offshore Engineering. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic B2B Marketing Lead – Industrial Tech
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Balmoral Offshore Engineering. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Balmoral Offshore Engineering:Show us that you’ve done your homework! In your application, briefly mention what you admire about Balmoral Offshore Engineering’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Balmoral Offshore Engineering
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Balmoral Offshore Engineering will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Balmoral Offshore Engineering, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
