At a Glance
- Tasks: Lead off-site SEO strategies and manage link-building campaigns for UK and Spain.
- Company: Join Bally's Intralot, a leader in the iGaming and lottery industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make a significant impact on our organic authority and drive exciting PR campaigns.
- Qualifications: Experience in off-site SEO and strong project management skills.
The predicted salary is between 58500 - 71500 £ per year.
Bally's Intralot is seeking an Off-Site SEO Manager to strengthen our organic authority across UK and Spain ventures. You will own the end-to-end off-site SEO lifecycle, from strategy and planning to execution and reporting, coordinating Digital PR, earned media, and link-building toward key commercial priorities.
Reporting to the Director of Organic Search, you will manage the link-building agency and freelance resources, align with the wider organic strategy, and drive data-led PR campaigns.
Global Off-Site SEO Lead — iGaming & Lottery in City of Westminster employer: Bally's Intralot
Bally's Intralot is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Global Off-Site SEO Lead role. With a strong emphasis on employee growth and development, we offer unique opportunities to lead impactful digital campaigns in the thriving iGaming and Lottery sectors across the UK and Spain. Our collaborative environment encourages creativity and strategic thinking, making it a rewarding place for professionals looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Global Off-Site SEO Lead — iGaming & Lottery in City of Westminster
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Global Off-Site SEO Lead — iGaming & Lottery in City of Westminster
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Bally's Intralot.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Bally's Intralot and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Global Off-Site SEO Lead — iGaming & Lottery at Bally's Intralot.
How to prepare for a job interview at Bally's Intralot
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Bally's Intralot.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Bally's Intralot. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Bally's Intralot.
