Sportsbook Marketing Analytics Executive

About us Bally’s Intralot is a newly formed company established through the combination of Intralot and Bally’s International Interactive, positioning the group as a top iGaming operator and a leading global provider of lottery solutions. Bally’s Intralot is uniquely positioned across digital online gaming markets, lottery, iLottery, and sports betting. Operating at the intersection of technology, regulation, and entertainment. We are optimally positioned to capitalise on strong global growth trends driven by digital adoption and regulatory expansion across lottery and iGaming markets.

More about the role This role sits in the International vertical, working on our UK & Ireland market. The brands within our portfolio include Bally Bet, Virgin Games, Jackpotjoy, MONOPOLY Casino, and Rainbow Riches Casino - brands that millions of players love and trust. In this Sportsbook Marketing Analytics role, you'll be embedded within our Paid Media team with a primary focus on Digital Media campaign activation for our sportsbook product. This is an exciting entry-level opportunity for a driven and sports-enthusiastic individual to kick-start their career in digital marketing.

So, what will you be doing?

• Building and launching paid media campaigns across platforms including Meta, YouTube, Snapchat, in-app environments, and a range of DSPs and media publishers such as Goal.com.
• Working within CM360 (Campaign Manager 360) and Appsflyer to manage campaign trafficking and tracking.
• Working with creative teams to brief, develop and deliver compelling campaign assets that resonate with sports audiences across multiple formats and platforms.
• Keeping a close eye on the sporting calendar to ensure campaigns are planned, scheduled, and activated around key sporting events, seasons, and moments that matter to our audiences.
• Working with our partners and sponsorship team to deliver campaigns around our sponsorship of NFFC, including Digital-Out-of-Home and match day programmes.
• Monitoring and optimising live campaigns to hit key performance indicators including CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend), making data-led decisions to improve efficiency and performance.
• Pulling together clear and insightful performance reports using tools such as Power BI and Tableau, turning data into actionable insights.
• Bringing fresh thinking to the table by researching new platforms, sporting publishers, audience trends, and campaign formats — and sharing ideas that could help us reach more players in smarter ways.
• Providing adhoc support to the Acquisition team on Casino campaigns as needed.

And what are we looking for?

• A degree in marketing, mathematics, sciences, engineering, economics or similar.
• A passion or strong interest in sport — whether you follow football, racing, tennis or anything in between, an enthusiasm for the sporting world will help you connect with the campaigns you're working on.
• Enthusiasm for digital marketing and an appetite to understand how paid media drives real business results.
• A basic understanding of Excel, including using pivot tables for data analysis and reporting.
• A natural grasp of numbers, who likes making evidence-based decisions and is results-driven.
• Strong organisational skills with a sharp eye for detail - campaign management involves a lot of moving parts, and you'll need to stay on top of them.
• Good written and verbal communication skills.
• A keen interest in the creative side of advertising as well as the data and optimisation.

What will you get?

• Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:
• Opportunity to build a full digital marketing skillset, trained by a team with decades of collective experience.
• Build relationships with our teams at Google, Meta and other media partners.
• 25 days annual leave, plus the bank holiday allowance.
• Health insurance.
• Company share scheme.
• Volunteering days.
• Home office allowance.
• Wellness or Gym allowance.
• Flexiblock policy allowing you to work abroad for up to four weeks a year.
• Enjoy free drinks after work every Wednesday and Thursday, with regular themed events and entertainment, plus a rooftop terrace to enjoy.
• Annual Summer and Christmas parties.

DNA / Values At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do! We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.