Associate - Researcher UX in Manchester

Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

The UX Research (UXR) Team is the heartbeat of Product Design at Bally's. We are a multi-skilled, innovative squad that sits at the intersection of creativity and data. We do not just perform research; we lead strategic discovery that shapes the future of our digital platforms. Reporting to the Lead UXR Designer, you will join a team that values experimentation, mentorship, and a player-first mentality.

Based in the Manchester office in a hybrid working model, with 3 days a week in office.

As an Associate UX Researcher, you will be the primary advocate for our players. You will help us bridge the gap between user behaviour and product innovation by:

• Conducting Discovery: Planning and executing research studies—ranging from quick usability tests to deeper discovery—to uncover what our players truly need.
• Translating Insights: Turning complex behavioural data into clear, actionable recommendations that influence how our designers and product managers think.
• Analysing Behaviour: Using tools like FullStory, Maze, and Google Analytics to get a 360-degree view of the user journey.
• Collaborating Across Functions: Working side by side with Engineers, Designers, and Data Analysts to ensure your findings drive real change in the final product.
• Advocating for Quality: Maintaining high standards for our research toolkit and keeping the team inspired by the latest industry trends and UX patterns.

What you will need:

• Experience: A foundational background in UX research, including experience with qualitative and quantitative methods such as surveys and usability testing. Familiarity with modern research and analytics tools like Maze, UserTesting.com, FullStory, or Google Analytics. Experience or a strong interest in the real money gaming or gambling industry is a major plus. Exposure to Figma or a background in UI or UX design is a bonus skill we would love to see.
• Skills & Behaviours: Curiosity and Problem Solving: You have a natural drive to understand the reasons behind user actions. Clear Communication: You can tell a story with data and present findings confidently to different audiences. Agile and Adaptable: You are comfortable with fast turnaround studies and can manage multiple projects simultaneously. Collaborative Spirit: You are a person with a positive attitude who enjoys working in a team and is eager to learn every day. Detail Oriented: You take pride in organized documentation and high-quality outputs.

This is what you'll get:

• Annual leave
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do! We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.