At a Glance
- Tasks: Launch and manage exciting digital media campaigns for our sportsbook product.
- Company: Join Bally’s Intralot, a leading iGaming operator with a vibrant culture.
- Benefits: Enjoy 25 days leave, health insurance, and wellness allowances.
- Other info: Work with top media partners and enjoy fun team events.
- Why this job: Kick-start your digital marketing career in a dynamic sports environment.
- Qualifications: Degree in marketing or related field; passion for sports and digital marketing.
The predicted salary is between 25000 - 32000 € per year.
About Us
Bally’s Intralot is a newly formed company established through the combination of Intralot and Bally’s International Interactive, positioning the group as a top iGaming operator and a leading global provider of lottery solutions. Bally’s Intralot is uniquely positioned across digital online gaming markets, lottery, iLottery, and sports betting. Operating at the intersection of technology, regulation, and entertainment, we are optimally positioned to capitalise on strong global growth trends driven by digital adoption and regulatory expansion across lottery and iGaming markets.
More About The Role
This role sits in the International vertical, working on our UK & Ireland market. The brands within our portfolio include Bally Bet, Virgin Games, Jackpotjoy, MONOPOLY Casino, and Rainbow Riches Casino – brands that millions of players love and trust. In this Digital Media Executive role, you’ll be embedded within our Paid Media team with a primary focus on Digital Media campaign activation for our sportsbook product. This is an exciting entry‑level opportunity for a driven and sports‑enthusiastic individual to kick‑start their career in digital marketing.
What will you be doing?
- Building and launching paid media campaigns across platforms including Meta, YouTube, Snapchat, in‑app environments, and a range of DSPs and media publishers such as Goal.com.
- Managing campaign trafficking and tracking with CM360 (Campaign Manager 360) and Appsflyer.
- Briefing, developing and delivering compelling campaign assets with creative teams that resonate with sports audiences across multiple formats and platforms.
- Planning, scheduling, and activating campaigns around key sporting events, seasons, and moments that matter to our audiences.
- Collaborating with partners and sponsorship teams to deliver campaigns around our sponsorship of NFFC, including Digital‑Out‑of‑Home and match‑day programmes.
- Monitoring and optimising live campaigns to hit KPIs such as CPA and ROAS, making data‑led decisions to improve efficiency and performance.
- Preparing clear and insightful performance reports using Power BI and Tableau, turning data into actionable insights.
- Researching new platforms, sporting publishers, audience trends, and campaign formats to reach more players in smarter ways.
- Providing ad‑hoc support to the Acquisition team on Casino campaigns as needed.
What are we looking for?
- A degree in marketing, mathematics, sciences, engineering, economics or similar.
- A passion or strong interest in sport – enthusiasm for the sporting world will help you connect with the campaigns you’re working on.
- Enthusiasm for digital marketing and an appetite to understand how paid media drives real business results.
- A basic understanding of Excel, including pivot tables for data analysis and reporting.
- Numbers‑savvy, evidence‑based decision‑making, and a results‑driven mindset.
- Strong organisational skills with attention to detail; campaign management involves many moving parts.
- Good written and verbal communication skills.
- A keen interest in the creative side of advertising as well as data and optimisation.
What will you get?
- Opportunity to build a full digital marketing skillset, trained by a team with decades of collective experience.
- Relationships with teams at Google, Meta and other media partners.
- 25 days annual leave plus the bank holiday allowance.
- Health insurance.
- Company share scheme.
- Volunteering days.
- Home office allowance.
- Wellness or gym allowance.
- Flexiblock policy allowing you to work abroad up to four weeks a year.
- Free drinks after work every Wednesday and Thursday, with regular themed events and entertainment, plus a rooftop terrace to enjoy.
- Annual summer and Christmas parties.
Equal Opportunities
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Digital Media Executive (Sportsbook) in London employer: Bally's Interactive
Bally’s Intralot is an exceptional employer, offering a vibrant work culture that thrives on innovation and collaboration within the dynamic iGaming sector. Employees benefit from comprehensive training in digital marketing, generous annual leave, health insurance, and unique perks like a flexible working policy and regular social events, all while being part of a diverse team that values inclusion and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Media Executive (Sportsbook) in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at Bally’s Intralot. Use platforms like LinkedIn to reach out and engage with them. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your passion for sports! When you get the chance to chat with someone from the team, make sure to express your enthusiasm for both sports and digital marketing. It’ll help you stand out as someone who truly gets the brand and its audience.
✨Tip Number 3
Prepare for interviews by diving deep into Bally’s brands and recent campaigns. Knowing the ins and outs of what they do will not only impress your interviewers but also give you the confidence to discuss how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Bally’s Intralot family. Let’s get you that Digital Media Executive role!
We think you need these skills to ace Digital Media Executive (Sportsbook) in London
Some tips for your application 🫡
Show Your Passion for Sports:Make sure to highlight your enthusiasm for sports in your application. We want to see how your love for the game can translate into effective digital media campaigns that resonate with our audience.
Tailor Your Application:Don’t just send a generic CV and cover letter. We’re looking for candidates who can connect their skills and experiences directly to the role. Make it clear how your background in marketing or data analysis aligns with what we do at Bally’s Intralot.
Be Data-Driven:Since this role involves monitoring and optimising campaigns, show us your numbers-savvy side! Include any relevant experience with data analysis or tools like Excel, and explain how you’ve used data to make decisions in past projects.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Bally's Interactive
✨Know Your Digital Media
Familiarise yourself with the latest trends in digital media, especially in sports marketing. Understand how platforms like Meta and YouTube work for paid campaigns, and be ready to discuss how you would leverage these for Bally’s Intralot's sportsbook.
✨Show Your Passion for Sports
Since this role is all about connecting with sports audiences, make sure to express your enthusiasm for sports during the interview. Share your favourite teams or recent sporting events that excite you, and relate them back to how they could influence your campaign strategies.
✨Be Data-Savvy
Brush up on your Excel skills, particularly pivot tables, as you'll need to analyse data for campaign performance. Be prepared to discuss how you would use data to make decisions and optimise campaigns, showing that you're results-driven and numbers-savvy.
✨Prepare Insightful Questions
Think of insightful questions to ask about the company's approach to digital marketing and their campaigns. This shows your genuine interest in the role and helps you understand how you can contribute to their success in the UK & Ireland market.
