Director - Design

Join to apply for the Director - Design role at Bally's Interactive.

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

The Global Marketing Services team reports to the Chief Customer Officer for Bally’s Interactive. The department operates as an internal agency providing ‘services’ to markets including brand, research, design, SEO and production. The Design team is made up of 42 people that sit across multiple locations including London, Stoke, and New Jersey. The team has different disciplines covering copy, video production, design, audio design, digital design and motion graphics.

This Is What The Team Produces

• Marketing for all 8 brands across UK, Spain and North America
• On site banners, direct response ads, email, social (organic & paid), direct mails
• End to end brand design
• Campaign assets
• Asset production and templating
• Concepting, storyboarding and animatics
• Video editing, production and audio

So, what will you be doing?

Leadership

• As part of the Global Marketing Services (GMS) Leadership Team, lead a team of 39 across North America, UK and Spain
• Build a strong effective network across market teams, GMS and product design
• Take responsibility for output and be accountable for the team’s success and performance

Management

• Set high standards of the managers in the team with clear accountability in their roles and activities
• Develop managers to create approaches and make decisions that benefit the company and not just the team’s results
• Build a Design Leadership team that collaborates and drives creativity and problem solving

Creative Leadership And Vision

• Be a strong creative leader who inspires people to do their best work
• Understand, lead and integrate AI to drive efficiency and strong creative work
• Demonstrable track record of creating award winning creative work that drives results
• Set the vision for the services within the team and stay tuned in to the disciplines to evolve as required
• Has a strong eye for design, knows what ‘good looks like’ in the market and outside of industry
• Proven track record of developing creative that delivers across all parts of the customer lifecycle, preferably in a digital or product led business

Operational Results Focus

• Deliver services within an agency-model that’s accountable for internal throughput and external output of the team to ensure operational efficiency
• Resource and focus on key priorities
• Ensure we have the roles and people to deliver the creative needs of the business and remain adaptable to change
• Avoid being too rigid in structure or approach
• Build and nurture strong collaborative relationships with production to support operational delivery for the team
• Champion modern approaches that push the department forward

Culture

• Foster a winning culture that celebrates high-performance & challenges BAU
• Create a collaborative culture that brings the best out of our individuals and teams
• Champion a service-oriented culture, with problem-solving and delivering commercial success at the heart of the team

And what are we looking for?

• Industry experience or working in an adjacent industry where there is a similar need to really understand the user journey and lifecycle
• Energetic and passionate leader with proven track record of unlocking creative potential in others
• Brilliant with people, strong influencer
• Innovative and adaptable – finds new ways of doing things
• Accountable for results
• Embracing change – risk taking, challenging the norm and take creative risks

This is what you'll get

• Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:
• Annual leave
• Annual bonus
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

• We are Always Ready to embrace change, adapt, and do what it takes to delight our customers.
• We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back.
• We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose.
• Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us.
• At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.